Google like Apple: the stop to tracking users for commercial purposes is coming

Google like Apple: the stop to tracking users for commercial purposes is coming
Google like Apple: the stop to tracking users for commercial purposes is coming

Vincenzo Ronca
05/06/2021 ore 17:02

There are interesting news in the panorama of mobile devices, and in particular for users who have an Android device and who use Google services. BigG has decided to take a path just traced by Apple on the subject of privacy.

The novelty is that Google will allow its users to stop the tracking for commercial purposes about its services. The news was reported by Bloomberg and already confirmed by Alphabet, the internal company of Google. In this context, Google also reported that one will be created in the Play Store section dedicated to privacy, where users will also be able to consult the data type for which they were mapped.

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The novelty just confirmed by Alphabet comes in parallel with the recent one App Tracking Transparency introduced by Apple precisely for increase the tools available to iOS users for safeguard their privacy.

The news from Google will come by the end of 2021 for all devices updated to Android 12, while previous versions will have to wait for the first part of 2022. In both cases it will be an update of the Google Play Services.

Via: BloombergSource: Google Support

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Google Apple stop tracking users commercial purposes coming

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