Blocking personalized ads on Android will be clearer and more effective

Blocking personalized ads on Android will be clearer and more effective
Blocking personalized ads on Android will be clearer and more effective

Filippo Morgante
02/06/2021 ore 18:21

Together with Android 12 a revamped control center of all of those will come privacy options which also include the possibility to disable theapp access to camera and microphone. A further update planned for this year instead it will aim to carry one greater effectiveness for users who decide to opt out of personalized ads in Android applications.

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I Google Play Services have long since made available a Advertising ID that third-party developers can use to monetize with their applications in a standard way. The users they can reset and generate a new identifier at any time and also have the option to disable ad personalization. This tells apps not to “use your advertising ID to build profiles or show you personalized ads”.

In a new document Google for developers, it is said that the Moutain View company will make sure that Android users with this privacy preference enabled will have more effective and rigorous blocking on personalized ads. In these cases, theidentifier will no longer be available to third parties and the apps will no longer receive data. Developers will also be notified when an end user decides to opt out, so that existing data can be removed.

To help ad / analytics developers and service providers with compliance efforts and respect your choice, they will be able to receive notifications for opt-out preferences. Additionally, applications targeting Android 12 will need to declare a normal permission for Google Play services in the manifest file.

Google

Via: 9to5google

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Blocking personalized ads Android clearer effective

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