OnePlus lit up the London sky with a ‘Moonbow’, a rare and impressive natural phenomenon visible only in a few remote places around the world, which occurs when moonlight refracts through water droplets in the air, meaning they are more likely to be sighted at Victoria Falls than in the city center. OnePlus and Hasselblad were inspired by the #TrueColors Moonbow.
OnePlus and the Moonbow: this is how it was recreated and photographed
In lunar rainbows, the light is usually too dim to activate the cone receptors in the human eye, making it extremely difficult to distinguish natural colors. The performance of the new OnePlus 9 and 9 Pro makes the camera perfect for capturing the natural phenomenon. Never seen before in an urban place, OnePlus recreated the Moonbow using high-powered light projections projected through a wall of fog under the light of the full moon, to bring the London Moonbow to life in front of Tower Bridge.
Kate Parkyn, Associate Marketing Director, OnePlus Europe, commented: “Moonbows are beautiful and rare and give those who see them the opportunity to witness a true natural phenomenon. By partnering with world-renowned camera manufacturer Hasselblad to create the OnePlus 9 Series, we have given people the opportunity to capture the world with beautiful and natural colors, showing their true colors – and also win the chance to travel the world “.
Showing the #TrueColors of the Moonbow through the OnePlus 9 and 9 Pro marks the brand’s first step in the campaign, encouraging people around the world to share images of what True means to them, reflecting their own original stories and the world around them. , also contrasting the acceptance of retouched and filtered images, so widespread today.
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