SEGA and Microsoft have signed an agreement for an alliance defined as strategic and which is destined to revolutionize the world of gaming.
In fact, the press release published on the publisher’s official website states that the agreement will be used to create ” new strategic stocks” it’s at “lay the foundations of a nextgen development environment“. In essence, the publisher will be allowed to use Microsoft’s famous Cloud Azure infrastructure.
For SEGA, this is an agreement that lays the foundations for a new one medium-long term plan which is certainly also part of that idea of ”super game”Or the development of new and innovative titles that have as their watchwords: global, online, community and use of IP.
For its part, Microsoft with this agreement is reasonably grabbing several of the next new games that will come out of SEGA.
Microsoft and SEGA together for NextGen and beyond
To understand what is happening behind the scenes, we include a paragraph from the press release published by SEGA:
“Cot the world that is now more connected than ever following the spread of 5G and services Cloud of the last years, consumers can entertain themselves anytime and more easily with high-quality entertainment content. Within this highly connected environment, the ecosystem surrounding the video game industry continues to evolve and expand with more sophisticated tools and technologies becoming available. Therefore, video games continue to grow as the primary medium for gamers globally, with access to a wide range of gaming experiences and communities that are becoming more diverse and accessible. This Alliance represents for SEGA a look forward and working with Microsoft to anticipate these trends that will accelerate in the future, the purpose is streamline development processes and continue to bring high-quality experiences to gamers using Azure cloud technologies”.
In practice, after abandoning the production of hardware, SEGA tries to re-enter the window by allying itself with Microsoft to develop an alliance that aims to “Build subsequent technological evolutions in areas such as network infrastructures and communication devices“. Speaking of 5G and networks, it is clear that the future for the two giants of the industry is in the mobile and in the cloud.
Yukio Sugino, President and COO of SEGA, comments “With the strategic partnership with Microsoft, we aim to further advance our development in the field of video games so that our titles can be enjoyed by fans around the world; from this point of view, we aim to build an alliance that uses both SEGA’s great game development capabilities and development environment as well as Microsoft’s cutting-edge technologies”.
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For Microsoft, a statement made by Sarah Bond, CVP of the company,: “together we will reimagine the way games are built, stored and run with the aim of adding more value to players and SEGA“. Again one cannot but read between the lines a reference to the mobile future of gaming.