Bandai Namco took advantage of the Tokyo Game Show 2021 to present the new one logo and the new payoff of the company, both decisions that concern the corporate aspect of the publisher rather than the internal organization, but are still important for a company of this size.
We can therefore see the new logo shown below, which appears much simpler and more linear than the colorful Bandai Namco logo we were used to so far, reflecting the desire to slightly modify the vision of the group with respect to the public.
The “purpose”, that is the purpose reported as a sort of slogan in association with the brand, is “Fun for all into the future”, or “fun for all towards the future”.
These changes will be officially and definitively introduced starting from April 2022, in correspondence with a further push by Bandai Namco towards the production of new titles on the market, given the desire to revive the business also with these formal and image changes. .
According to the Bandai Namco release, the new logo style should be reminiscent of the cartoon, in the proper sense of cloud with text inside, thus recalling both the tradition of Japanese manga and the desire to communicate and connect people through their products.
Even the new slogan summarizes this desire to address a wider and more varied audience, putting it in communication through its products that may interest different people in terms of age and geographical location, all projected towards the future. Recently, the excellent Tales of Arise emerged from the company, while Code Vein seems to have reached over 2 million copies.