Apple accused of false marketing and fraud for MacBook M1 – Mac problems

Apple accused of false marketing and fraud for MacBook M1 – Mac problems
Apple accused of false marketing and fraud for MacBook M1 – Mac problems

Apple is facing a new class action lawsuit in the United States that charges of false or deceptive marketing for M1-based MacBook Pro and MacBook Air, fraudulent business practices, customer service misconduct and violation of consumer law.

The lawsuit, filed this week in the Northern District of California, represents Apple customers in the United States that they encountered hardware defects in their MacBook Pro and MacBook Air‌ with M1 chip. Over the past few months, several customers have reported that the displays on their new MacBooks have suddenly cracked or started showing black horizontal and vertical lines, rendering them unusable. Customers claimed that the cracks and malfunctions were caused by a hardware defect.

Furthermore, the lawsuit tries to cast a shadow on the “misleading marketing”And Apple’s“ fraudulent ”business practices. The lawsuit accuses the Cupertino giant of falsely advertising the 13-inch displays of the MacBook Pro and ‌MacBook Air‌ as “premium [in] quality, reliability and durability “. According to the case, Apple engaged in fraudulent business practices because its “rigorous tests” of the displays were supposed to make these flaws evident.

It does not end there, because the lawsuit also accuses Apple of serious violations of consumer law, according to the legislation of the state of California. Specifically, the lawsuit accuses Apple of violating consumer law refusing to repair the displays for customers, even when they were under warranty. The lawsuit cites a customer who was charged $ 480 to replace the display in their damaged “MacBook Air,” while another customer was charged $ 615. In numerous cases, depending on the cause, Apple refused to repair the displays under warranty, as the company said the problems were caused by the user.

The cause also highlights another point. For customers, regardless of whether the repairs were paid for out of pocket or not, the replaced display unit would, in theory, also be faulty. As a result, the lawsuit accuses Apple of further commercial misconduct by plugging users into an endless loop of defective displays, leading to costly repairs and “equally defective replacements.”

Currently the lawsuit does not require damages or monetary compensation to Apple. Instead, it demands that Apple cancel its “false marketing” on the quality and reliability of MacBook displays and that it “correct, repair, replace or otherwise rectify [le sue] illegal, unjust, false and / or deceptive practices “.

The lawsuit provides to Apple 30 days, starting August 30, to address customers on the matter. Once the 30 days have elapsed, with no action from Apple, the lawsuit, representing Apple’s customers and others involved, will proceed to seek damages from the company.


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