The latest AGCOM Observatory presented by the Authority, as always, also focuses on portability dynamics in mobile telephony, providing a first overview for 2021.
The 2/2021 observatory released on 13 July 2021 focuses on the first quarter of 2021 and allows to know some important data on the mobile telephony market at the beginning of the year.
These are analyzes conducted by Economic Statistical Service of AGCOM on the main mobile telephony operators and on virtual ones as a whole.
General data on the trend in the mobile telephony market
Starting with the first data of general relevance, by December 2020 portability had risen to 158 million units in total, while the mobility index which indicates the ratio between the lines mobilized since the beginning of the year and the corresponding overall average customer base had contracted as at 29,4%.
With the latest Observatory, the one referring to the first quarter of the year up to March 2021, it is noted that the cumulative portability value has instead reached 160.4 million units in total, up by almost 2.5 million.
Instead, the mobility index is equal to 6.3%. The strong discrepancy with respect to the value of December 2020 cannot surprise, being justified by the fact that the index is a cumulative value, since it indicates the ratio given by the lines mobilized since the beginning of the year and the corresponding overall average customer base. Therefore, the value will increase until the end of 2021.
At present, a comparison can be made with the month of March 2020, therefore year on year, which shows a net decrease compared to the previous value of 7.6%.
Inbound and outbound portability for individual operators
passing there data of individual operators, below is a graph that indicates the dynamics of portability with the percentage share in entry and exit.
As you can see, WindTre it has a value of outgoing lines equal to 24.2% of the entire market, second only to the MVNOs seen overall, with 24.7%. TIM and Vodafone they represent respectively 19.7% and 20.4% of the outgoing lines of the market e Iliad l’11%.
For incoming lines, i virtual absorb 29.9% in March 2021, followed by Iliad with 19.8% and then Vodafone e TIM with 17.9% and 17.7%. The lowest value is that of WindTre with 14.7%.
It should be noted that the data of TIM, Vodafone and WindTre include those of their second brands Kena Mobile, ho. Mobile and Very Mobile, respectively. These operators are therefore not contemplated within the virtual category (MVNO).
Below, for an easier comparison, is the previous portability graph relating to the first AGCOM observatory of 2021, therefore the one with the data updated to December 2020.
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First, it stands out that WindTre is no longer the operator with the highest share of outgoing lines on the market, since in the first place there are the virtual ones as a whole. In fact, WindTre has reduced the share of outgoing lines from 25.5% to 24.2%, while the virtual ones have undergone an increase from 23.3% to 24.7%.
However, there is also the increase in terms of the incoming line share for the virtual ones, which grew from 27.8% of the total market to 29.9%. Almost one in three portability is therefore headed for virtual operators in March 2021.
Instead, WindTre only slightly increased its value, from 14% of the market to 14.7% in terms of incoming lines.
TIM on the other hand, it went from representing 20.4% of outgoing lines to 19.7% in March 2021, with a decrease also in incoming lines, from 18.8% to 17.7% of the market. More stability, however, for Vodafone, which showed a slight increase in outgoing lines on the total market (from 20.1% to 20.4%) and a very slight decrease in incoming lines from 18% to 17.9%. Also in the past Observers, Vodafone has shown itself to be more stable than other operators, with smaller percentage changes.
The data says Iliad instead they have a slight increase in terms of outgoing lines, from 10.7% of the market to 11% of the market, which is also flanked a sharp decline in incoming lines, from 21.4% of the market to 19.8% of the market.
Despite this, the operator remains the one with the lowest percentage of outgoing lines on the market, followed by TIM with double the share, then Vodafone, WindTre and indeed virtual.
Instead, in terms of percentages of incoming lines “Absorbed”summing up, in the first place there are the virtual ones as a whole, then Iliad, then Vodafone, TIM and finally WindTre.
Virtual operators represent the highest share of incoming lines since several editions of the AGCOM Observatories, after passing Iliad which in the 3/2020 Observatory, with the data referring to June 2020, was still the main operator by percentage of lines inbound.
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