“We are no longer just a square photo sharing app.” With these Adam Mosseri, Head of Instagram, wanted to start describing the future of the platform. «At Instagram we are always trying to create new features that help users to get the most out of their experience. Right now we will focus on four key areas: Creator, Video, Shopping and Messaging».
“I’m here in front of you to tell you about what we’re working on at Instagram before it gets to your phones – continues Mosseri – We are trying to create many new things and the first concerns content creators. We talked about it and our goal remains to be able to allow content creators who work on Instagram to earn a living“. Instagram will surely take inspiration from what TikTok’s business model is already with its own creators fund guarantees users a percentage of earnings advertising based on views.
“The second aspect is the video that is currently acting as a catalyst for an immense amount of growth across all platforms and over time. we too will rely more and more on this medium. We are no longer a platform for sharing square photos ». Instagram, research shows, is an app that is opened because people want to be entertained, for this reason the efforts for future development are increasingly concentrated in the entertainment sector and therefore in the video sector. Mosseri is aware of the very strong competition and the platform’s lag in this area: «TikTok is phenomenal and Youtube is even bigger. This means that there is a lot to do so expect changes in the coming months“. This for users will mean a more experimental approach to recommendations, that is what the algorithm will propose within each user’s feed. Another new feature will be called “Topics” (Arguments) and it will work something like this: selecting your favorite topics from an on-screen list after the update the algorithm will be trained to choose what to suggest more or less.
“Then there is Shopping, the pandemic has definitively shifted the purchasing axis of people from physical stores to online ones and we will follow this trend ». Improving the platform will also, and above all, improve interactions between users, for this reason «the fourth and last point on which we want to intervene are the messages. Getting close and interacting with your friends has changed a lot in the last 5 years and has mostly moved on messages moving away from stories and feeds, for this we will invest time and resources in this feature“. In closing, Mosseri anticipates this new period of changes it will last approximately one year: «We know where we want to be in six months-a year, but we do not yet know which path we will take so expect lots of experiments and lots of videos like this one where we will tell you our ideas and plans. I hope you will like it! ».
July 1, 2021 (change July 1, 2021 | 19:56)
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