Inter, however, from Suning’s point of view, it is by no means irrelevant. Indeed, it is one of the strategic assets to develop one’s business also in the West. For this reason, after having completed some financial transactions that ensured liquidity for the group, the Zhang family is also focusing on agreements that could concern the Nerazzurri club, especially in the sponsorship item. It is no mystery in fact that after the announced farewell of Pirelli to the main position on the jersey, the arrival of a is expected new brand that can collect the inheritance and give a decidedly superior financial support. In this sense, in recent days the Zhang family has met with representatives of various important companies, making new business contacts or strengthening those already in place. It is the case of Hisense, EA Sports, Honor, Oppo, Is more, Huawei e Xiaomi. The partnership with Samsung. These are big brands, at the top of their segment and among them there could be the new main sponsor of Inter.
A little patience will still be needed, probably the new partner will be announced in conjunction with Steven Zhang’s return to Milan in the coming days. What is certain is that with the numerous meetings and agreements in this period Suning has confirmed its weight in China despite the economic difficulties deriving from the pandemic. And it is also excellent news for Inter.
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