WHITE is back! | Vogue Italia

It will take place in conjunction with the Milano Fashion Week to support companies, the rebirth of the fashion system and Made in Italy: WHITE it will return “live” in September 2021 with four days animated by entrepreneurs, professionals and buyers who will meet to discover, touch, smile together and regain the emotional part of their work.

Let’s re-start together” is the claim with which WHITE gives life to a call to action aimed at the specific sector, tickling courage, synergistic work and a stronger business.
“Today, more than ever, the presence at WHITE is important. Only in this way can we support our sector, all together, through a strong edition in which buyers will be protagonists and communication will strike in an increasingly targeted way “, he claims Massimiliano Bizzi, founder of WHITE.

Also at the institutional level Confartigianato Moda is moving on several fronts to support entrepreneurs to emerge from the crisis, as commented Fabio Pietrella, President of Confartigianato Moda: “Trade fairs are among the aspects that we consider fundamental to relaunch made in Italy fashion in the world. This is why we are proud to once again be protagonists, together with Ice Agenzia and the main representative partners of the fashion supply chain, of these new editions of WHITE. We play as a team, to ensure that the supply chain comes out of the barriers of non-inclusion and is represented from upstream to downstream in the promotion of Made in Italy “.

The format del tradeshow is strongly buyer & business oriented, supported by a huge attraction plan of foreign operators, invited and hosted in Milan during the Salone and Fashion Week, in support of SMEs.

The sales potential for exhibitors increases through the B2B digital platform with which companies can interact directly with their customers, communicate remotely with buyers who cannot reach the show, but also get in touch with other national and international buyers, developing new business opportunities. During the days of the show, in September, among the many digital rooms will be activated to allow selected brands to organize live stream presentations curated by expert international buyers.

That’s not all. Milan is the creative door of our country and a reference point for the fashion business, it is the beating heart of a revolution and among the initiatives it gave birth to Milano Loves Italy, a cultural and inclusive movement that brings together the main players of the system for the concrete restart of the fashion sector supply chain.

The company sees the involvement of CSM-Camera Showroom Milan, CNMI-National Chamber of Italian Fashion, CBI-Camera Buyer Italy, WHITE, Confartigianato Milano Monza Brianza with the partnership of the municipality of Milan. An act of love towards Made In Italy with the ambition of returning Milan to the nerve center of the fashion system in the world.

“The seed of the rebirth of Milan through fashion planted it already a year ago, immediately after the outbreak of the pandemic, catalyzing the energies of the sector, to translate them into Milan Loves Italy: an unprecedented movement to restart – promoted by WHITE and from CSM- Camera Showroom Milano. Synergies and with buyers back in Milan: we have to start over from here! Just think of resilience but I invite all entrepreneurs to think about the real restart, focusing on the date of September which I believe will give a higher result than expectations”, Says Massimiliano Bizzi, founder of WHITE e Milano Loves Italy.

From 19 to 21, on the occasion of the Milan Fashion Week Men’s Collection, WHITE warms up the engines with WSM Fashion Reboot, a format on sustainable innovation that includes over 50 collections on show and a program of workshops and talks shown through presentations and events in different locations around the city, digital content and live streams on the WSM-WHITE website. A restart signal that leads us to the real recovery in September.


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