June 09, 2021 2:58 pm
Chiara Ferragni’s upturned eye logo is everywhere: a new restaurant dedicated to cafeteria and catering signed by Nespresso and, in fact, the influencer and entrepreneur Chiara Ferragni has opened in the center of Milan. From 10 June to 18 July the Nespresso X Chiara Ferragni Temporary Caffè will welcome customers and fans in Piazza del Carmine 1 in Milan, a stone’s throw from the Duomo.
The protagonist will be coffee with a special recipe created by Chiara Ferragni. The space, with pop colors inspired by summer, is a true full immersion in the style of Ferragni, where the iconic eye of the digital entrepreneur is flanked by the Nespresso monogram.
The Nespresso X Chiara Ferragni Temporary Caffè venue
Nespresso’s collaboration with Chiara Ferragni was born in the name of sustainability and female empowerment. “Sustainability – underlined Stefano Goglio, general manager of Nespresso Italiana – is a founding value of Nespresso. We have always been active in this field and we have the ambition to become carbon neutral by the end of 2022”.
Chiara Ferragni, on the other hand, underlined how the issue of sustainability “is very important and we need to talk about it as much as possible, we also need small gestures such as using plastic less. For me it is important to be the bearer of these positive messages and make them known to people”.