The organizers of the Geneva Motor Show have given up. A few months earlier, colleagues from the Paris Motor Show also forfeited. Outside the world of four wheels, even CES in Las Vegas – the world’s leading technology trade show – has been postponed. Not the MIMO, the Milano Monza Motor Show (from 2015 to 2019 Turin Auto Show). The credit, of course, goes in (small) part on the chosen date. In fact, the end of spring coincides (unfortunately we have now learned this) with the decline in infections and Covid hospitalizations; a decline that this year was also propitiated by the vaccination campaign now well underway, this must not be forgotten.
There is another factor that favors an event like MIMO: the fact that it takes place outdoors, between the streets of the city of Milan and in the area of the Monza racetrack. Above all, however, it is the stubbornness of those who strongly wanted it to have made the Milano Monza Motor Show 2021 a reality: Andrea Levy above all, who is the creator and President of MIMO. TO giving even more value to his enterprise is the fact of having organized it involving Milan, a city that in recent years has made a very decisive turn towards “soft” mobility, made up of cycle paths and ever smaller spaces for cars.
How the Salone takes place
As written above, the format is that of an outdoor lounge. The streets of the center of Milan are transformed into a real catwalk for the latest news in the automotive and motorcycle sectors. Precisely, the streets are those that go from Piazza San Babila to the Castello Sforzesco, for a total of 100 installations. Obviously, compliance with Covid regulations is maximum. In order to respect the safety distance, each platform provides a QR code that allows you to consult the internet page of each model: technical data sheets, images, videos and links with the contacts of the manufacturers.
Access to the center of Milan to participate in MIMO 2021 is completely free, from Thursday 10 to Sunday 13 June always from 09:00 to 23:00. All the details on the official website.
MIMO for “geeks”
But don’t think that the Milano Monza Motor Show is “only” static. There will also be a part on the track, at the Monza racetrack. In fact, on the morning of 11 June, the Journalist Parade starts, the “parade” of journalists who will guide the news of the car manufacturers between Milan and Monza up to the Autodrome.
At 7 pm, again on Friday 11, the track will be animated by supercars and hypercars for the Supercar Night Parade. Sunday 13 June will be the time for activities on the track for collectors and clubs, protagonists of a classic car festival organized by ACI Storico.
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