A blind facade of a building in the center of Milan has become a maxi advertisement

A blind facade of a building in the center of Milan has become a maxi advertisement
A blind facade of a building in the center of Milan has become a maxi advertisement

Editorial board
08 June 2021 13:00

An advertising graffiti as large as the (blind) facade of a building. This is the one that appeared in recent days in Porta Romana, in the heart of Milan, where the street-artist Cheone painted a maxi mural for Casavo, a digital real estate company.

The work, 214 square meters wide, will remain visible throughout the month of June and it is not clear whether it will soon be “supplanted” by another advertising graffiti. The graffiti is a self-portrait, depicting Cheone in the act of ‘affixing a tag’, which in the language of street art means imposing one’s presence on the wall with a code. The sign represented is the logo of the company based in Milan.

Who is Cheone

Cosimo Caiffa, aka Cheone, is a historical name of Italian street art; is a point of reference for many national and international artists. Its walls are among the most loved and photographed. Precursor of anamorphic street art, his creations go around the world and he is one of the most stimulating contemporary artists. The characters it represents are giants that go beyond the boundaries and interact with the space giving life to three-dimensional works.

Source

blind facade building center Milan maxi advertisement

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