Not only Romania, we are (probably) returning to Italy again. After over a year of negotiations, Coca-Cola would have decided to reopen an old factory where there was already one, historical. We are talking about the Coca-Cola factory of Gaglianico, province of Biella, where the company has expressed interest in the possibility of reopening the old Piedmontese headquarters, closed in 2014.
According to the rumors that are circulating, with respect to a very delicate negotiation, the HBC-Hellenic Bottling Company, the main Italian manufacturer and distributor of Coca-Cola brand products, is already working on the redevelopment of the Biellese plant.
A polyethylene tereflated (PET) bottle recycling plant, and then, collaterally, one production plant. A site, that of Gaglianico, which the American multinational defines as being of “great importance as it is owned”, which could therefore also give space to other possible productions ”, they say directly from Coca-Cola.
Coca-Cola HBC Italia is the leading manufacturer and distributor of The Coca-Cola Company branded products in Italy. It takes about 2 thousand employees. To date they are 5 Coca-Cola plants in Italy: one in Marcianise, province of Caserta, one in Nogara, province of Verona, the third in Oricola, L’Aquila, the fourth at the Fonti del Vulture, Basilicata and the last in Roccaforte Mondovì, province of Cuneo. The first three dedicated to the production of beverages and the other two to the bottling of mineral waters.
Coca-Cola, the Marcianise plant
The establishment of Marcianise certifies the special relationship between Campania and Coca-Cola. Few people know but it was really in Naples that in 1955 the first Fanta Aranciata was born with orange juice still 100% Italian today. From the Neapolitan city, Fanta set out to conquer the world becoming in a few years the second most drunk brand in the world, after Coca-Cola.
In Marcianise, Coca-Cola has been present since the mid-1970s and today the production site is the largest plant in southern Italy, capable of developing a production that varies in PET, glass and can formats, the result of over 50 million euros invested in the industrial site.
The Campania factory is a great example of environmental sustainability: thanks to investments in the energy field it has reduced carbon dioxide emissions by 31% in the last two years. 349 direct employees (813 with related activities) and 32 million euros distributed throughout the territory. 50 million invested in the last 10 years alone.
Coca-Cola, the Nogara plant
The establishment of Nogara is the largest production site of Coca-Cola HBC in Italy and the first in Europe for production capacity. This is where the first production of aluminum cans for the Italian market started. Over the past 10 years, HBC Italia has invested over 128 million euros in this plant, of which 30 in 2019 alone.
At the end of 2019 it looked like it was a risk of closure due to sugar and plastic tax, with the possibility that the production was moved to Albania, but fortunately the company remained in sixth position. Today it has 452 employees (2,480 if you also look at the related industries) and 110.7 million euros the resources distributed in the Veneto Region.
Coca-Cola, the Oricola plant
The establishment of Oricola, in the province of L’Aquila, is located in the Cavaliere plain, on the border between Abruzzo and Lazio, and has been active since 1988. He has specialized in the production of beverages contained in PET. 286 employees, 1,786 with related industries, and 34 million euros in the area. 41 million invested in the last ten years.
The site stands out for its particular attention to reducing the impact on the environment in which it operates, thanks to the activation of a photovoltaic and cogeneration system, which allows for the autonomous generation of the energy necessary for the operation of the production lines.
Coca-Cola, the Fonti del Vulture plant
In Basilicata, where the largest water basin in the country is concentrated, which collects over 30% of national resources, the Coca-Cola plant in Sources of the Vulture, in Rionero in Vulture, province of Potenza, which bottles and distributes the Lilia and Sveva waters.
The history of Fonti del Vulture dates back to 1896, when Antonio Traficante discovers a source from which water naturally rich in carbon dioxide and mineral salts flows and decides to start bottling.
Since 2006, Fonti del Vulture has joined the Coca-Cola HBC Italia family which launches its products nationwide, investing over 25 million euros over the years. Today there are 71 employees, 186 with related industries, and 10 million are distributed throughout the territory and 26 are invested.
Coca-Cola, new plant in Gaglianico?
Returning to Piedmont, Coca-Cola has also recently purchased the Lurisia spring in Roccaforte di Mondovì, a historic brand of water and soft drinks.
As for the Gaglianico plant, which, if operational, would become the sixth in Italy, to date there is no certainty: it is however possible that the Piedmont plant will reopen already by the end of 2021, employing hundreds of people. The factory could be destined for the production and toCoca-Cola bottling, according to highly technological standards.
However, on 1 July 2021, the so-called plastic tax, the tax on the consumption of single-use plastic, which together with the sugar tax it could have a significant impact on HBC’s possible investment. We’ll see.
Coca-Cola greener and greener
Meanwhile, on the occasion of World Environment Day, HBC confirmed its commitment to making its activities increasingly sustainable.
From innovations in primary and secondary packaging, including recent introductions of KeelClip, innovative 100% recyclable paper packaging, and the first bottles with 100% recycled plastic (rPET), passing through the optimization of logistic flows and the conscious management of resources in the production process, with a saving of 20% of water used to produce beverages in the last 10 years, up to the customer points of sale where 63% of the ‘company are eco-friendly, with a reduction of 3,500 tons of CO2 every year.