Saturday 5 June 2021 – 13:17
Plant-based food in Italy is worth 385 million euros, 38% chosen for families
Data released by the Italian Food Union for the Environment Day
Milan, June 5 (askanews) – The Italian market of plant-based products is worth 385 million euros (IRi data as of September 2020) and in one year it has grown by 3.7%. A trend that is the result of food choices that are increasingly attentive to sustainability and respect for the environment. According to an Ipsos research, in fact, 37.9% of Italian families, almost 10 million families and about 22 million consumers, have introduced plant-based products in their diet. We are not just talking about vegans or vegetarians, but also about an increasingly large group of the population that has chosen to reduce the consumption of animal proteins, as explained by Salvatore Castiglione, president of the plant-based products group of Unione Italiana Food, on the occasion of the Day world environment.
“What we eat every day has an impact on our health, but also on that of the environment. Consumers know this and this is pushing them to increase the consumption of fruit, vegetables, but also of plant-based foods. In Italy there are slightly less than 5 million vegetarians and vegans (respectively 6.7% and 2.2% of the population) 1. But the people who in recent years have increased their consumption of vegetables are over 22 million (43% of the population). Today we speak of “flexitarians” to indicate people who have decided to reduce the consumption of animal proteins, both for health and environmental reasons. This does not mean that we will stop eating animal proteins, because there is room for everyone at the table. What will change more and more will be the quantities and the frequency with which we eat them “.
An Ipsos research shows that health reasons (76%) and ethical ones (63%) are the main reasons of consumer interest in this type of food. And almost one in 3 Italians (29%) say they intend to introduce “veg” burgers (or similar food products) into their diet. “Environmental sustainability is one of the main reasons for purchasing these products – adds Castiglione – today almost two out of three Italians declare they are interested in sustainability, and three out of four Italians say they are willing to pay more for an ‘eco-friendly’ product. , a concrete gesture that will help save the planet starting from our table “.