Bulgari for the first time in Milan: La Scala and the “picnic” for high jewelery

June 5, 2021 – 09:18 am

The Roman maison focuses on the relaunch of Milan and has chosen to present the new Magnifica high jewelery collection with a private concert at La Scala, a dinner at Cracco’s and the grand fashion show at the Bulgari Hotel. Among the guests also the new global ambassador Chiara Ferragni

of Michela Proietti

Bulgari has chosen Milan for the first time as the location of the international event for the presentation of the new Collection of High Jewelery and High End Watches, a tribute to the city, after the long and difficult period of the pandemic, with the aim of attracting attention on the Lombard capital. The event took place over two days: the guests first immersed themselves in the dream atmosphere of the Teatro alla Scala, entirely reserved for the exclusive evening, where they attended a concert by the Teatro alla Scala Academy which performed some of the best known arias by Verdi, Puccini and Bellini. The next day it was the turn of the fashion show at the Bulgari Hotel. In the photo the CEO Jean Christophe Babin with the global ambassador Chiara Ferragni and Lily Aldridge (edited by Michela Proietti)

June 5, 2021 | 09:18



Bulgari time Milan Scala picnic high jewelery

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