sandra riccio milano Only 10 minutes between the order on the app and the ringing of the doorbell for …

sandra riccio milano Only 10 minutes between the order on the app and the ringing of the doorbell for …
sandra riccio milano Only 10 minutes between the order on the app and the ringing of the doorbell for …

sandra riccio milano Only 10 minutes between the order on the app and the ringing of the doorbell to collect the package. In practice, less than the time necessary to go independently to buy milk or fresh vegetables at home. The Berlin start-up Gorillas promises to mess up the delivery rules by focusing on spending at super speed. The 10 minutes of Gorillas are far less than the times proposed by the competition, be it Amazon Prime, Glovo, Just Eat, Deliveroo, or any other food delivery operator. What’s the secret? The German company operates in every city through many “proximity” warehouses scattered throughout the various districts. Each “dark room” has all the products available on the app within easy reach. In these micro locations (closed to the public) orders are prepared and processed in a record time ranging from a minimum of 90 to a maximum of 120 seconds (until midnight and seven days a week). Once ready, the package is immediately transported by the riders, who move around the city strictly on an electric bicycle. Furthermore – an important innovation for the sector – the messengers of the German start-up will all be hired (with an open-ended commercial contract). How much does this speed cost? The commissions are very competitive. App users have access to over a thousand essential products at the same prices as the supermarket for a delivery fee of 1.80 euros (this also applies if you order only one liter of milk, for example, and without a minimum cap). We start from Milan The new supermarket on two wheels is popular, so much so that since its launch in June 2020 it has already colonized several countries in Europe and has also landed in the USA. In one year he raised several hundred million in funding (the latest round of $ 290 million) and is now valued at over $ 1 billion, the level that crowns him a unicorn in Europe. Now Gorillas will try to conquer Italy too. Initially the go-ahead is in Milan in the De Angeli-City Life, Colonne and Nolo-Centrale districts (from mid-June also Porta Romana-Lodi) but the goal is to grow quickly throughout Italy. «We aim to reach one city per month for the next 12 months and one warehouse open per week for the next 50 weeks – says Alessandro Colella, General Manager of Gorillas -. We will disrupt the traditionally slow and rigid shopping experience and supply chain of supermarkets: they provide a time window to collect their groceries, effectively forcing the customer to adapt. We will shape a new consumer behavior ». Pandemic effect The pandemic has revealed the enormous potential of the food delivery sector. In a few months, the delivery business has reached unexpected levels even in Italy. According to the Observatory of the Politecnico di Milano, the value of online purchases by Italian consumers only for Food & Grocery products in 2020 exceeded 2.7 billion euros (+ 70%). – © REPRODUCTION RESERVED

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