“The new house of international design becomes the showcase of creativity. The ‘ADI Design Index 2020’ exhibition represents a driver of Lombard attractiveness, able to combine the excellence of our territories with the genius of Italian designers. Despite a really difficult period, design has never stopped thanks to the ideas and inventiveness of many women and men who have allowed companies to continue to work and keep the prestige of Made in Italy high in the world “. Thus Lara Magoni, regional councilor for tourism, territorial marketing and fashion, spoke at the inauguration of the ‘ADI Design Index 2020’ exhibition.
“My commitment – added Lara Magoni – is to give continuity to a process of enhancement of design with the intention of strengthening it. The goal is to contribute, today more than ever, to making it become a driving force not only for economic growth and development but also a strategic element of recognition of Lombardy, a distinctive trait that unites our territories in a logic of territorial marketing “.
“The international breath of Italian design – added the regional councilor – has its beating heart in Milan and expands throughout Lombardy. An attractive force capable of bringing together territories and skills. The ADI Design Museum, inaugurated last May 25, is a further step that is added to celebrate the value of Italian design worldwide. In search of beauty and quality “