The Giro d’Italia for women presents itself to the public with a new name and organization, but the passion that drives athletes and employees does not change. At the head of the project came Roberto Ruini which gave a real dusting to the women’s stage race bringing many news, first of all on the media level with coverage in over 150 countries in the world and the race broadcast live in the final stages. Many projects aim to enhance the female figure and even more commitment will be put into the cause of environmental sustainability.
From 2 to 11 July 144 athletes will cross Piedmont, Lombardy, Veneto and Friuli Venezia Giulia for a total of 1022 km divided into 10 stages, one more interesting than the other. The route is more varied than ever, there is room for sprinters and long-distance runners, but as always the climbers will be the masters.
It starts with a four-day in Piedmont inaugurated by a team time trial from Fossano to Cuneo of 26.7 km, a length never proposed before in the Women’s Giro for this kind of test and that will surely already put a good selection for the final classification. In the second stage it will get serious with the uphill arrival a Snowy meadow, already protagonist in the Giro men three years ago, only a moment of respite with the Casale Monferrato-Ovada for the third stage before jumping into a time trial in Verbano Cusio Ossola, a clear homage to Marco Pantani. Lombardy will be the protagonist of three stages including a suggestive one Colico-Colico of 155 km, the longest stage of this edition. You arrive in Veneto for just one day, the San Vendemiano-Mortegliano to move to Friuli Venezia Giulia: the ascent to the terrible Mount Matajuir on Saturday, the real queen stage of this tour and the grand finale in Cormons.
Women will be present at the start of the Giro d’Italia 24 teams including nine World Tour, many champions at the start for a respectable parterre, among these we remember the outgoing winner and world champion Anna Van Der Breggen, the winner of several editions and world champion and Marianne Vos and our Elisa Longo Borghini, the third in the last edition .
In the Olympic year, in which everyone is playing for a place in the five athletes for Tokyo, the women’s Giro d’Italia will be one of the last races available to refine the preparation in view of the five-circle online test to be held on Sunday. July 25. Race director Giuseppe Rivolta has, as always, organized the course in collaboration with Azzuro coach Dino Salvoldi in order to give an adequate test bench to all the champions and test them on all types of terrain.
MEDIA AND NEWS.
The premises of this edition of the Giro d’Italia women are great as well as the lot of participants, in short, the show and the emotions seem to be more than assured. We just have to wait with trepidation for July 2nd.
PMG Sport/Starlight guarantees this year a visibility never seen before to the event and its protagonists, with a distribution of the images of the Giro d’Italia Women in 150 countries around the world, on the main TV, broadcaster and OTT broadcasters, thanks to the collaboration with ASG – Athletic Sports Group and the important agreement with Eurosport , which will broadcast the race on its international circuit, in addition to the appointment on Rai Sport HD with the best of each stage and the 50 minutes of original images of the Giro on the PMG Sport Digital Network and Social Network.
PMG Sport has also implemented concrete initiatives to enhance the athletes, such as the overall doubling of all prize pools, high-level hospitality and editorial projects as unpublished behind the scenes to get to know their stories, professionalism and passion more closely. At the same time, to raise awareness on the environmental issue, partnerships were activated to use prodtook plastic free and sustainable, such as washable and recyclable masks, eco-sustainable lunch boxes and catering, 100% recycled water bottles.
“I have been working for this historic competition since 2002 and I am happy to be part of the team of this new organization which aims to maximize its value – says the General Manager of the race Giuseppe Rivolta -. “The high technical quality of the race is guaranteed by the presence of all the most important teams in the world and by a medium-high difficulty course that is at the same time extraordinary from a landscape and naturalistic point of view, which symbolically touches the areas of the country most affected by the first wave of the pandemic. If last year the intention was to be the edition of the restart, this year wants and can be the edition of the rebirth, first of all of sport, of which women’s cycling can be one of the most important drivers “.
“These 4 years that have seen us engaged as distributors have led us in 2020 to reach, through national and international broadcasters and streaming media, an overall audience of more than 6 million users. 2021 is a new starting point, thanks to a further amplified distribution, with the entry into the international circuit of Eurosport and new media partners – says Ginevra Cividini, Media Rights and Marketing Manager of PMG Sport –. “In addition to the sports story, this year we want to reach other targets by also giving visibility to topical issues such as environmental sustainability and the enhancement of women in sport, both through concrete projects and actions, also carried out with the precious collaboration of partners and sponsors . The great response obtained from the institutional and commercial partnerships confirms that only a strategic synergy between organization, production and distribution makes it possible to make the most of an event like this “.
“The 2021 edition of the Giro d’Italia Women is the first step of a three-year project that aims to bring to light and enhance all the existing excellences of the women’s cycling world, which has nothing to envy to the men’s one for technical quality and dignity. PMG Sport wants to be the sounding board of this value, giving a voice not only to the winners but to all the athletes, because each of them has a story worthy of being told and heard – he concludes Roberto Ruini.
1st STAGE | Friday 2 July – FOSSANO – CUNEO 26,700 km – Team time trial
2A STAGE | Saturday 3 July – BOVES- SNOWY MEADOW 100,100 km
3rd STAGE | Sunday 4th July – CASALE MONFERRRATO – OVADA 135,000 km
4th STAGE | Monday 5 July – FORMAZZA FONDOVALLE – FORMAZZA RIALE, TOCE WATERFALL 11,200 km – Time trial
5A STAGE | Tuesday 6 July – MILAN – CARUGATE 120,100 km
6A STAGE | Wednesday 7 July – COLICO – COLICO 155,000 km
7A STAGE | Thursday 8 July – SOPRAZZOCCO DI GAVARDO – PUEGNAGO del GARDA 109,600 km
8A STAGE | Friday 9 July – SAN VENDEMIANO – MORTEGLIANO 129,400 km
STAGE 9 | Saturday 10 July – FELETTO UMBERTO – MONTE MATAJUR 122,640 km
10A STAGE | Sunday 11 July – CAPRIVA DEL FRIULI – CORMÒNS 113.00 km