Italians and foreigners want to travel again. And they want to do it by choosing the value of villas and residences within national borders! To date, in fact, about 60% of the weeks that can be booked in prestigious villas and farmhouses for July and August have already been booked, with a boom in requests recorded after the announcement of the Green Pass (last April 26). In less than a month there was an increase of 25% compared to the total number of weeks booked before the announcement of April 26th. In summary, this is the photograph taken in view of the upcoming summer holidays by the Emma Villas Observatory, the Italian leader in the vacation rental sector (ie short rentals of villas and prestigious estates).
«Both our compatriots and foreigners are showing great interest in our formula: a top-level holiday model, in safe places where contacts with other guests are eliminated and which allow you to enjoy the maximum of comfort and relaxation. Since it was announced that it will in fact be possible to return to travel, we have registered an increase of + 25% in bookings already in the very first weeks, a real boom especially in foreigners (about 63% of new bookings this month), which is rewarding our business policies», explains Giammarco Bisogno, founder and CEO of Emma Villas srl. The most popular regions? Tuscany, Umbria and Emilia Romagna so far are those with the highest number of bookings. The trends and data have been processed by Emma Villas, a reality with 15 years of experience as an Italian incoming tour operator, which has made available the data of its privileged observatory on the sector, through a representative sample of 30,000 guests per year and 430 properties managed exclusively.
Prestigious villas, equipped with every comfort and benefit, are tourism that manages to attract those looking for high quality standards: for the 2021 season, despite the high number of bookings, some of the most popular villas are still available. prestigious of the Emma Villas carnet. For example, there is the beautiful Villa Ambra in Sardinia characterized by a “total white” look and an infinity pool and sea view with an adjoining sand sunbathing area, as if to represent an extension of the sea towards the property itself or even Villa Alba, located on the most beautiful south-eastern coast of Sicily, between Giardini Naxos and Taormina, from which you can enjoy a unique view of the sea and Mount Etna. Not to mention Villa Ponti Bellavista, located near Bellagio in Lombardy, a real pearl, always with a swimming pool, nestled between the slopes of the mountains with a breathtaking view of Lake Como. «Those who choose this solution – continues Bisogno – are looking for high quality standards, often swimming pools, tennis courts, as well as immense spaces that can accommodate up to 30 guests within the same structure. Families, groups of friends choose us, and for them we have solutions for every need, always in maximum safety. This allows you to choose to share your vacation (and expenses) with your “extended” family – for possible reunions after so many months away – or even with groups of friends.».
Holiday bonuses, how and where to spend vouchers from 150 to 500 euros (but only those who requested it by 2020)
Prestigious villas and farmhouses, Emma Villas: an all-Italian phenomenon
In short, with the return of foreigners and the interest in Italians for holiday working, prestigious villas and residences are confirmed as one of the most interesting choices for travelers. A trend also observed last year, despite the pandemic causing the largest global tourism crisis ever recorded (-1.3 trillion dollars in 2020) . «In 2020, the rental of prestigious villas and residences was the market segment that reacted best to the difficulties with a limited decline compared to the general context. Then, as today, it was the close collaboration with the owners, the flexibility in the management of marketing policies and the channeling of the offer that rewarded us. The data we are recording gives us confidence for the imminent arrival of summer», continues Giammarco Bisogno.
In 2020, despite the crisis, Emma Villas recorded over 2,200 bookings in villas, luxury apartments and farmhouses with private pools in 14 Italian regions, for a total of over 3,200 booked weeks. Of these, about 54% of bookings were confirmed by Italians who chose Tuscany as their destination (with 1,600 weeks booked among the sample observed), Umbria (with over 500 weeks), Marche and Emilia. Romagna (with about 200 weeks). The formula proposed by Emma Villas also represents an interesting rental solution not only for tourists, but also for the owners of prestigious properties. Emma Villas, with its business formula that provides for an exclusive management of the villas, is able to guarantee an annual income to the owners, relieving them of the burden of the operational management of the property and having certainties that can hardly be found elsewhere.
«The model conceived by Emma Villas is unique in its kind and has allowed us to increase the acquisitions of the properties in the portfolio even in a year of crisis such as 2020 and in 2021 we are maintaining this growth trend. This result was also possible thanks to the owners who entrusted us with the management of their villas, reassured by the investments made by the company in safety, innovation and smart hospitality (for self – check in for example), all elements that also led to foreigners to express their will to return to Italy», concludes Giammarco Bisogno.