Giovanni Rana’s new advertisement is on air, concurrently with the Giro d’Italia, of which the pasta factory is sponsoring for the first time. BCube and Carat the new advertising agencies
The new Rana commercial is on air from today until May 29 on the main national TV stations (Rai, Mediaset, La 7 and Sky free to air). The new campaign entitled “What is the taste? The pleasure of surpassing yourself! ” it is also available on press and digital media at national and local level,
The Pastificio is for the first time the official pasta of the Giro d’Italia 2021 and for the occasion launches the special limited edition “Rana – Giro d’Italia”, four great regional recipes enclosed in four ravioli.
In multi-subject formats of 30 and 15 seconds, the three commercials are signed by the creative agency Bcube and by the directors Cric, produced by Diadiva and planned by Carat.
Set in the splendid Dolomite setting of Corvara, a jewel of beauty, passion and nature, creativity has been conceived to tell the spirit of sportsmen, the same that animates those who work in Pastificio Rana, determined to outdo themselves every day.
The campaign covers the Giro d’Italia for which the Pastificio Rana has created a range of fresh filled pasta, consisting of four regional recipes (ravioli alla Carbonara to pay homage to Lazio, Ossobuco and saffron risotto for Lombardy, creamed cod for Veneto and Norma for Sicily).
Through the new range, the Pastificio also renews its commitment in the fight against poverty in a difficult period for many Italian families, ideally embracing, from North to South, all those who are in difficulty: for each package purchased, the Pastificio will donate a product fresh Giovanni Rana at Banco Alimentare, which, thanks to 2,000 volunteers and 7,600 charitable structures, is responsible for distributing foodstuffs throughout Italy.