The citizenship income is already there. And now comes the “cannabis light” of citizenship. It is the initiative of the company “JustMary”, which in a few years has established itself as a leader in the market for home delivery of flowers intended to relax. Of course, this will not be the remedy for the market in crisis and rising unemployment. But stress and depression are rampant, thanks to the AC lockdowns. “We hope to give an evening of serenity to those who are experiencing a moment of economic or psychological difficulty,” says Mattero Moretti, director of the company. The manager’s idea is to help those who need it most, for this reason the “doses” of bloom will go to those who “have an ISEE for 2020 below 40 thousand euros. It will be sufficient to send the documentation via chat to our site », he adds. Other bureaucracy? “But no, don’t worry. If someone does not want to send a copy of the ISEE, a self-certification is enough. We prefer to work on trust ”, they explain to“ JustMary ”. And if there is an invasion of the “crafty”, it will not take much to take countermeasures. The “cannabis light of citizenship” can be requested once a month, complete with home delivery from 6pm to midnight. All free. It is anonymous. As always, delivery (in Milan, Turin, Florence, Rome, Monza and Catania) will take place within 45 minutes.
For this “solidarity” marketing operation, the company ordered 1,000 one-gram packs from suppliers. The market value is 10 euros each, in addition to 5 for delivery. As if to say that “JustMary” has put 180 thousand euros on the plate, almost 10 percent of its turnover (one million and 600 thousand) in 2020. The thousand free packages are added to the more than 3 thousand deliveries per month, each value of 40-50 euros. But the last few weeks of the “red zone” in various areas of Italy have made the business take off. Out of boredom or depression, or even just out of curiosity, the public often and willingly “clicked” on the products on the window of “JustMary”. Consequence: salaries increased and staff tripled in a few months (from 10 to 32 employees). A crazy situation. Even if «light».