Renatino, the model employee who works 365 days a year and is happy: storm on the Parmigiano Reggiano commercial

Renatino, the model employee who works 365 days a year and is happy: storm on the Parmigiano Reggiano commercial
Renatino, the model employee who works 365 days a year and is happy: storm on the Parmigiano Reggiano commercial

“In Parmigiano Reggiano there is only milk, salt and rennet. Nothing else. In the whey there are lactic bacteria. The only additive is Renatino, who has been working here every day since he was 18 years old. 365 days a week. year”.

And an amazed girl asks Renatino: “Do you really work 365 days a year and are you happy?”. He replies yes.

Thirty seconds of commercials, under the direction of director Paolo Genovese, which unleashed a real social storm on the company. Many users accuse it of exploiting workers.

The protagonist Renatino is in fact exalted for his dedication to work and is happy to work 365 days a year. The actor Stefano Fresi also appears in the commercial, explaining Renatino’s work and introducing it to a group of young people who are ecstatic.

Fresi, on Instagram, published a long video message to reply, “to the quantity of messages and insults” that arrived after the commercial was broadcast. “It is an advertisement, a work of fiction – says Fresi – and when ‘Renatino’, who is not called that in life, tells of being happy not to go to Paris and never to see the sea because he works 365 days at Parmigiano Reggiano is something that the screenwriter needs to magnify the product “.

So, asks Fresi, “why react in this way to a work of fiction? It can be said that it is ugly, that it is beautiful, but do not make it a class struggle, of politics, of labor law, of exploitation of workers, because it’s not a documentary, it’s a fiction. It’s an advertisement that has to sell a product, that’s all. I don’t think workers have been wronged by making this commercial “, concludes the actor.

The leader of the Italian Left, Nicola Fratoianni, also spoke on the matter: “However, the Renatinos of Italy are stressed, they are aging in companies without enjoying their family. They had children to be raised by their grandparents. And often they don’t even have enough money to indulge themselves. Other than the commercials … “.

THE BACKFRONT – And after the controversy, the company backtracked: “We are sorry if the desire to underline the passion of our cheesemakers was read with a different message, which we did not have the sensitivity to detect and which, thanks to the debate on the net , we collect with great respect. This is the reason that leads us to slightly modify the planning of the campaign, being able to intervene on the fourth spot by making some changes that will accommodate what emerged “, said Carlo Mangini, director of communication, marketing and commercial development of the Parmigiano Reggiano Consortium. .

“Every day, 365 days a year, we transform our milk into the most appreciated cheese in the world – he added – and we will continue to do so with ever greater sensitivity towards those who consume it in the world”.

(Unioneonline / L)

© All rights reserved

PREV Died during the last day of school-work alternation, a blitz by the precarious workers in Florence at the Confindustria headquarters
NEXT Covid, new negative record in Lombardy: 3429 new positives in Bergamo