thus Piazza Liberty is reborn. «Fontana, food hub and offices» –

thus Piazza Liberty is reborn. «Fontana, food hub and offices» –
thus Piazza Liberty is reborn. «Fontana, food hub and offices» –
from Elisabetta Andreis

Over 200 million invested. The redevelopment of the 1950s building was completed. From piazza Cordusio to via Orefici, this is how the center is transformed

The sad departure of the Apollo cinema, definitively closed on January 16, 2017, had left open at least one hope: that Liberty square, at the time rather neglected net of the cinephile comings and goings, could be reborn. Become a place of cultural and commercial aggregation, the beating heart of the city. Four years later, at least part of the goal achieved. In addition to Apple’s global European flagship store, flagship of Cupertino, which dominates with the imposing staircase meeting point for young people and tourists, Hines Italia has completed the renovation of the historic Tyrrhenian tower. Six thousand square meters recently filled. Ardian, a specialist in infrastructure investments, and Bip, a multinational consulting company, arrived. The ground floor will host an international brand of the food sector currently present only in London anticipates Mario Abbess, senior managing director and country head of Hines Italy, who had taken over the Liberty tower designed by the brothers Ermenegildo and Eugenio Soncini in the 1950s from Banco Popolare di Milano.

Milan wakes up after the pandemic with better real estate prospects than before – assures the manager -. The regeneration is bearing fruit, between us and Apple on Piazzetta Liberty we have invested over 200 million and an example of how private collaboration in public spaces can bring added value to the benefit of all. The rents to brands that attract attention are his forte, managed to bring them to fruition even during the lockdown. In via Orefici, since the Fao Schwarz toy megastore opened in the former post office building, there are always dozens of people in the queue: replica of what had happened for Hines with Uniqlo in Cordusio square. This last square awaits a general redevelopment which will be attended, in addition to Hines Italy, by all the actors who overlook it, from Generali in Fosun: We plan to start work on a partial, reasoned pedestrianization by 2022 and then be able to have the new Cordusio by 2024, bets Abbadessa. In the center, according to him, there are streets that deserve more attention. The desolate Via Mazzini would be revitalized if the passage of the tram could be rethought and the sidewalks widened – he cites for example -. In via Torino the physiological turnover, in our building Geox left but Portobello arrived ….

With five billion mobilized on the Italian real estate market (four of which in the Lombard capital), the company places flags everywhere with a long-term, industrial rather than speculative perspective. Offices, shops, iconic buildings: in addition to the Liberty Tower there are for example the former Dolce Gabbana headquarters in via della Spiga 26 or the Velasca tower which will be redeveloped by 2023 together with the surrounding area (which also provides the connection between the M3 of Missori and the M4 towards the Statale). And then entire areas to be developed, such as the former Ippodromo del Trotto or the former Falck areas of Sesto San Giovanni, and all the planned student residences, from via Giovenale to Ripamonti to Bovisa. Quadrilateral and suburbs, Hines Italy tries: We identify the locations with the greatest potential and try to fill them with meaning, so that the greatest number of people enliven them during the day and in the evening, attending them.

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November 27, 2021 (change November 27, 2021 | 10:05)


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