Books, in Milan there are more readers than in the rest of Italy: 64% against 56%

Milan is not only the capital of publishing, but also of reading

Milan has more readers than the Italian average, 64% against 56% (those who read at least one book in 12 months, including ebooks and audiobooks, among the over 14s), and above all more digital readers (e-books and audiobooks): 39% against 26%. Furthermore, probably because they have many available close to home, even if there are still great differences between the center and the periphery, the Milanese frequent physical bookstores more than in the rest of Italy. These are the main results of the AIE Observatory on the purchase and reading of books in the Municipality of Milan created in collaboration with BookCity Milano based on data from PepeResearch and presented today at the Cariplo Factory, as part of the Milanese event dedicated to books and its readers.

The gap in reading is seen above all in the youth groups: a Milan 88% of 15-17 year olds and 87% of 18-24 year olds declare themselves readers, while in Italy 51% and 81% are readers in the same brackets. Milanese read much more than the Italian average even in the 55-64 age group (47% versus 31%) and in the 65-74 age group (31% versus 19%). The Milanese are also the main Italian readers of e-books and audio books (39% against 26% of the Italian average), despite the fact that they frequent physical bookstores more than the rest of Italy, probably because they have many available nearby. home. In particular, 90% of Milanese book buyers have bought in physical bookstores at least once in the last twelve months, in Italy only 73%.

It is read mainly in the suburbs: they are readers in the neighborhoods farthest from the center 59% (people over 14 years old), against 58% in semi-peripheral areas and 54% in the central and semi-central areas. Town Hall 1, the most central one, is by far the one that reads the least. This is compared to a very unbalanced distribution of bookstores and stationery shops in favor of the center: 69% of the businesses are located here, 19% in the semi-peripheral areas, 12% in the peripheral areas.

Source

Books Milan readers rest Italy

PREV Covid Lazio January 18, today’s bulletin. D’Amato: “Signs of a slowdown”
NEXT Covid, new negative record in Lombardy: 3429 new positives in Bergamo