820 brands will be present in Milan from 23 to 28 November. Event for Valentino Rossi

820 brands will be present in Milan from 23 to 28 November. Event for Valentino Rossi
820 brands will be present in Milan from 23 to 28 November. Event for Valentino Rossi

MILAN – Eicma, the international two-wheeler exhibition, scheduled from 23 to 28 November at Fiera Milano Rho, is back. Now in its 78th edition, the most important exhibition event in the world for the reference industry was presented today in the Lombardy Region in Milan. Five pavilions occupied within the exhibition center and more than 820 brands present, 47% of which from abroad, representing 35 countries. There are many opportunities for visitors (the days open to the public are those between 25 and 28 November, while in the first two days the exhibition is open only to the press and operators) to admire new models, test products and attend competitions and shows, from freestyle motocross to acrobatic trial, from buggy backflip to the supercross Internazionali d’Italia in the outdoor areas.

The highlight of the event will be on Thursday, when the MotoLive arena will host ‘One More Lap’, the event organized to celebrate the farewell to racing of Valentino Rossi, who for the first time will be at Eicma to receive the embrace of his fans and to relive the most important stages of his career. The passes for the limited number event will be assigned on Thursday 18 November through a click day reserved for all those who have already purchased a ticket valid for that day. Among the innovations planned at Eicma 2021, an indoor test area, built in pavilion 24, dedicated to pedal assisted bicycles, a space dedicated to start-ups and the future of mobility on two wheels, which welcomes 15 innovative international realities ready to propose their ideas, solutions and prototypes and a commercial space dedicated to motorcyclists, where they can buy helmets, accessories and equipment of all kinds.

“It is also the positive trend sales of cycles and motorcycles, together with the prominence that two wheels have assumed in post-Covid mobility – said the president of Confindustria Ancma, Paolo Magri – which gives this edition of Eicma a great symbolic value. Companies finally regain possession of their natural stage, where they can channel the fruit of the efforts made in this last period and transform them into new opportunities ».


brands present Milan November Event Valentino Rossi

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