PlayStation on the Navigli in Milan with a 3D poster

PlayStation on the Navigli in Milan with a 3D poster
PlayStation on the Navigli in Milan with a 3D poster

Sony Interactive Entertainment’s communication campaign dedicated to the new commercial “PlayStation – Play Has No Limits” officially began on October 28th, showing what can happen when the video game is raised to an unprecedented level, while dozens of characters move in. a city conceived as a chessboard.

The 3D billboard

The film tells the story of two rival kings, who clash in an epic setting following the exploits of a pawn – the most common piece on the board – as he makes his way through the city. On his path he encounters several challenges, but in the end he manages to conquer the penthouse of the rival King, leading his team to victory. A special animated billboard in the beating heart of Milan is added to the traditional communication campaign, on air in Italy from 28 October to 13 November 2021 on TV and cinema media, and to the digital campaign running until 30 November. , located in via Ripa di Porta Ticinese, on the Navigli. The poster, conceived and developed by Urban Vision in collaboration with the creative agency H48, in addition to showing the “PlayStation – Play Has No Limits” commercial, reproduces the iconic PlayStation® symbols and the DualSense ™ controller in 3D animation.

Source

PlayStation Navigli Milan poster

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