(ANSA) – MILAN, OCTOBER 22 – “Granarolo Bottega” opens in Milan, the group’s first store in a large urban center, conceived from an anti-waste perspective and dedicated to the almost exclusive sale of products from the Granarolo portfolio.
The ribbon cutting took place today in the presence of Anna Scavuzzo, deputy mayor of the Municipality of Milan, and Gianpiero Calzolari, president of Granarolo Spa.
Located in an area of 190 square meters in one of the most characteristic and populated districts of Milan, with the name “Bottega”, it recalls the concept of a neighborhood shop, in strong relationship with tradition. At the heart of the project, it was explained, there is also the group’s commitment to sustainability issues for today and for the future, in line with the path taken by the three-year Sustainability Plan promoted in 2018 and in line with the Goal 12th “Responsible Consumption and Production” of the 2030 Agenda for Sustainable Development of the United Nations. The concept of the store is in fact also designed to reduce the waste of short-term product that every large company in the Food sector can encounter and to allow consumers to save on the shelf price, which will be significant on the numerous products with close expiry. present every day in special last minute promotional areas. Energy savings will also be achieved through a choice of new generation refrigerated cabinets with low environmental impact.
Granarolo Bottega Milano thus joins the outlets that have sprung up next to the Group’s production plants in Bologna, Castelfranco Emilia (MO) and Gioia del Colle (BA), respectively. With the opening of Milan, Granarolo’s goal is to inaugurate other points of sale in Italian city centers, directly managed by the Group, between 2021 and 2022.
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