Rome, 20 Oct (Adnkronos) – About 80 volunteers from Philips Italia this morning met at Parco Nord Milano to give life to ‘A tree for you & MI’, an initiative born as a concrete sign of the company’s commitment, active in the Health sector Technology, for the community in which it operates and, more generally, for environmental and social sustainability. Philips has in fact for some time espoused a strategy of social responsibility which takes the form of the possibility of dedicating a paid working day each year to voluntary activities in support of non-profit associations or territorial realities, in line with the corporate mission of improving life. of people, creating a healthier and more sustainable world. Led by specialized personnel of the Park, the participants planted about 250 forest plants, or trees about one meter high, to create a new wooded area within the large green space on the northern border of Milan. For the activity, native species typical of the ancient lowland forest of the Po Valley were chosen, including oaks, hornbeams, ash trees, elms, field maples, lime trees, white poplars, and others, which will integrate harmoniously with the surrounding natural context. “Every day we are called, as individuals, to behave responsibly for the respect of the environment in which we live. But we must not forget – highlights the councilor for Environment and Green Elena Grandi – that companies and public and private entities are the first to have to do their part for the territory in which they are located, both with individual initiatives and in daily practices. I thank Philips for having involved its employees in an initiative in favor of urban green and I urge you to always set yourself goals more ambitious in terms of sustainability and social responsibility. The Municipality of Milan relies heavily on the collaboration of companies to spread culture and active participation in environmental care “. “Responsibility towards the planet and society is something deeply rooted in our DNA, which calls each of us to action. With this spirit, the A tree for you & MI initiative was born: a concrete gesture that involves the Philips Italia team and emphasizes our role as an active corporate citizen in the community; even in this way we support the city that has hosted us for years and the support of the Municipality of Milan today is testimony to this synergy – said Simona Comandè, General Manager Philips Italy, Israel and Greece – This same commitment and sense of responsibility, as a company and as individuals, allowed us last year to achieve 100% of the results set with the global program Healthy people, Sustainable planet 2016-2020, and prompted us to relaunch with new and more ambitious goals for 2025 “. A tree for you & MI is part of a path that will culminate in the Philips Sustainability Week of November 16-18, an event that reaches its second edition and will host moments of discussion and awareness on the issue of sustainability from an environmental, social and governance perspective.