ApritiModa, the ateliers of the great stylists and the workshops of Italian craftsmanship open to the public for two days

ApritiModa, the ateliers of the great stylists and the workshops of Italian craftsmanship open to the public for two days
ApritiModa, the ateliers of the great stylists and the workshops of Italian craftsmanship open to the public for two days

How are the creations of the great designers born? And where are they born? Historic buildings, hidden courtyards, old reinvented factories, artisan workshops: places traditionally closed to the public which, for two days, open to meet the protagonists. It returns on Saturday 23 and Sunday 24 October for its fifth edition ApritiModa, the initiative to discover the art of made in Italy. And in Lombardy there are 22 addresses (80 throughout Italy) for extraordinary visits, free but all with compulsory reservations.

Between Milan and the province they open their ateliers and laboratories Flavio Lucchini Art, Moncler, Doucal’s, Larusmiani, Gallia & Peter, Giuseppe Zanotti, Piacenza Cashmere, Sartoria Domenico Caraceni, Aspesi, Giorgio Armani, Fratelli Rossetti, Unic and Lineapelle, Pino Grasso Ricami, Osti Ricami Alta Moda, Massimo Alba, Gianfranco Foundation Ferrè e Brunello Cucinelli), in the province of Bergamo Bice & Berta and Martinelli Ginetto Textile Museum), to As (Gegia Bronzini and the Silk Museum and in Varese the Textile Museum.

In detail in Milan it will be possible to visit:

  • Flavio Lucchini art museum in via Tortona 27: thirty years of work by Flavio Lucchini, artist and sculptor, who after years of important editorial assignments, which began in the 1960s with Amica and Vogue Italia, has decided to study fashion from another point of view , as “the change it has created over time within us and around us”.
  • Moncler in the former Riva & Calzoni steelworks.
  • Doucal’s, the showroom in via del Gesù of the brand born in the Marche.
  • Aspesi, in the industrial space of the HQs in Legnano, where the Alberto Aspesi shirt brand was founded in 1969.
  • Brunello Cucinelli, in the old Milan style courtyard, between the yellow Maria Teresa of the historic buildings, the new all-glass pyramid of the Feltrinelli Foundation and the chatter of our local Chinatown.
  • Gianfranco Ferrè Foundation: in the same compound that houses the Agnona headquarters, in another of the five buildings renovated by Matteo Thun, the headquarters of the Foundation established in 2008 showcase the heritage accumulated over the years by Gianfranco Ferré. An endless archive, guarded, increased, told with competence and love by the director of the Foundation, Rita Airaghi.
  • Rossetti brothers, in the factory in Parabiago
  • Larusmiani, one of the most famous tailors in the city, founded in 1922.
  • Gallia & Peter, a story of hats that began in 1904, when Angela and Filippo Gallia opened their millinery business. Today, among the buildings in via Moscova, at number 60, the last generation of the family, Laura Marelli, holds an archive of hats dating back to the late 19th century and today.
  • Giorgio Armani, the Orsini palace in via Borgonuovo, the historic building with the imposing entrance portal that overlooks the seventeenth-century courtyard, the facade designed by Luigi Clerichetti and the double flight staircase of honor, illuminated by a lantern that opens onto the dome above . It is here, in an almost enchanted silence, that the frescoed halls open where the high fashion collections are presented.
  • Zanotti: the Milanese headquarters in via Montenapoleone.
  • Massimo Alba, in the former warehouse of the Navigli in via Corsico 8, among old colored carpets, furniture of the most refined of second-hand dealers, walls covered with pages of old books, free words chasing each other.
  • High fashion embroideries in via Vigoni 7, al Ticinese, among sequins, rhinestones and jais that fascinated Pia Osti in the roaring 20s.
  • Piacenza cashmere 1733 in Brera in via Goito 5. The historical photos of the Biellese company refer to the traditions of the family wool mill, to his travels and to the passion for the environment and excellent raw materials. The ancient bookcase of the showroom, on the other hand, contains a precious treasure: the collection of noble fibers at the origin.
  • Pino Grassi embroidery, an artisan workshop where the most precious embroideries are created for the clothes of the most important high fashion brands, not only in Italy.
  • Domenico Caraceni tailoring in via Serbelloni in Milan, the temple of bespoke suits.
  • Unic and Lineapelle, headquarters of the National Tanning Industry Union and archive with 30 thousand leather samples in via Brisa, from ray fish skin to crocodile, sheep nappa and shark leather.

It’s still:

  • Bice&Berta in Torre Boldone, a stone’s throw from Bergamo, a knitwear workshop as a welcoming living room, among plants, sofas, bookcases with magazines from the past and passionate details with Marina and Camilla (mother and daughter) open the doors of their tailoring atelier.
  • Gegia Bronzini, weaving in Bregnano, in the province of Como: twelve hand and wooden looms.
  • Textile Museum in the park of Via Volta in Busto Arsizio.
  • Textile Museum Martinelli Ginetto in Leffe, in the Val Gandino of Bergamo.

To book by indicating the date and time of the visit, visit the website www.apritimoda.it.

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