Milan, with Corso Vittorio Emanuele, is at the top of the Tradelab shopping index, an index that provides the ranking between the two main forms of commercial containers present on the Italian territory: the central urban agglomerations, which comprise 44.3 percent of the stores of the modern non-food distribution and shopping centers, which host 39.3 percent.
The center of Florence is in fifth place and Milan Buenos Aires in seventh place
In first place, as anticipated, Corso Vittorio Emanuele, in the Duomo area, in Milan is reconfirmed. Follows the area of via del Corso and via Nazionale in Rome. The axis of via Roma and Corso Garibaldi in Turin is located in third position, which in a year goes up one position replacing the historic center of Bologna, which drops to fourth place. The center of Florence in fifth place and Milan Buenos Aires in seventh place remain stable in the top 10, while Genoa rises four positions, settling on the sixth step. Downhill the other cities, all of the Center-South: Naples, Bari and Palermo.
The container effect, the experts explain, is fundamental for identifying the “places to be” in the trade of non-food products. In fact, it is the combination of the number of points of sale, the variety of products and the appeal of the signs present that makes a shopping district attractive. Measuring this “X factor” is the GS1 Italy non-food 2021 Observatory, which has been processing the Tradelab shopping index for ten years.
Gs1 Italy is a non-profit organization that since the introduction of the barcode in 1973 has been developing standards for communication between companies. In Italy, Gs1 Italy brings together 35,000 companies from the consumer, healthcare, banking, public administration and logistics sectors. In detail, Gs1 standard systems, Ecr shared processes, services and research observatories developed simplify and accelerate the process of digital transformation of companies and the supply chain.
“The Tradelab shopping index is an exclusive indicator, created to measure the overall attractiveness of commercial containers in which the brands of modern specialized distribution present in Italy are inserted”, explained, in a note, Marco Cuppini, research and communication director by GS1 Italy. “This index allows us to frame the evolution of the new competitive dimension in retail, that of commercial offer systems capable of attracting significant shares of potential customers and where the main competitive challenges in terms of sales and turnover are played out”.
Calculated on the basis of the score attributed to each brand present on the basis of its ability to create traffic, the index substantially depends on the number of points of sale and the type of signs present in the individual commercial containers and is updated annually.
The ranking of central urban agglomerations includes cities present throughout the national territory, does not register new entries and shows few changes compared to the 2020 edition.
The top ten of shopping centers
The top ten of shopping centers confirms the squad of the first five shopping centers of 2020. The shopping center with the greatest capacity of attraction remains the Orio Center, on the outskirts of Bergamo, followed by the Porta di Roma and Campania di Marcianise. In fourth place is confirmed Roma Est and in fifth Il Centro di Napoli. The Fiera di Martignacco rises three places and takes sixth place, as do the Globe of Busnago and Porte di Catania, while Euroma 2 and Le Gru di Grugliasco go down.