“We are open to any solution, we are all people of common sense both at FieraMilano and at Fiere di Parma. We know that the market requires simplification and integration between exhibitions. An answer to this depends on many factors, but we are aware of the need to create a great Italian exhibition champion “.
A few days after the launch of Tuttofood in the Rho exhibition center in Milan (from 22 to 26 October), the theme of food fairs in Italy and Europe and their simplification for the benefit of professionals returns to attention.
The CEO and general manager of FieraMilano, Luca Palermo, interviewed by Italia Oggi, relaunches the project of “organizing the reference supply chain in Europe in the agri-food sector. Italy must have the ambition to do so and must not leave in Anuga or at Sial there is space to be European leaders. So we have to do two things: be credible in the offer and create a system “.
Words that cannot fail to reach Parma, where the edition of Cibus has just ended.
Cibus closes the restart edition: “A success beyond expectations”
03 September 2021
In Milan there is Tuttofood, in Parma Cibus: can we join forces? “While respecting territoriality, we need to find a way to create an Italian food fair that is at least a champion in Europe, we must do it together by finding agreements”, said Palermo already in August.
From the Baganzola expo in Parma they confirm that the dialogue with Milan is underway but to say today where the relationship between Cibus and Tuttofood will go is not easy.
“The important thing is to give specificity to the events, a soul to the things that the buyer can bring abroad. Moving between different cities to see this soul is not a problem. This is how parochialism can be overcome”, according to the manager of Milan.
Meanwhile, in Milan, welding is carried out with Filiera Italia where the raw material of the Coldiretti world will be on display, Host, i.e. the exhibition for distribution channels, the horeca that is professional catering, and Meat Teach, the technological review for meat supply chain. A total of 2,200 exhibitors from 40 countries are expected.
“We will bring together the best of the demand with the best of the offer: among the confirmed buyers, we have operators coming not only from all over Europe, but also from North and South America and the Middle East. Once again Milan will confirm its leading role as a catalyst for international events and appointments “, said Palermo in recent days in presenting the fair event.