McCann Health Italia has a new Chief Commercial Officer: Carlotta Avveduti. With 15 years of experience in the communication sector and with an over ten-year specific focus on the health sector, Carlotta will contribute to the consolidation of McCann Health Italia’s leadership.
The agency explains in a note that it has opened a new season of business development, with the aim of further strengthening its role as a strategic partner in the communication of the health world. In light of the constantly changing context in the last year and a half, this contribution is a further piece of a large project with which IPG Health and McCann Health Italia intend to redesign the agency of the future.
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«Health communication has infinite potential that has not yet been fully exploited. There is still a lot to do, but by carrying out valuable projects, we can really make a difference in the world of health. – he claims Alessio Carli, CEO & Partner of McCann Health Italia – We exist to accelerate progress in health forever and for all, we do it by challenging conventions, starting from evidence and experience and we give life to ideas that are able to push the boundaries and leave the world better than we found it. Our work can help make a significant difference in people’s lives. In a nutshell, we have the privilege and duty of being able to work together with our partners to achieve the goal that unites us all: improving the lives of patients “.
«I thank McCann Health and I am proud to be back in this group at a time of great transformation in the health world. – explains Carlotta Avveduti – It will be a great challenge that requires a deep understanding of the market and trends, an increasingly integrated team work made up of new skills. And it will be precisely the skills, together with listening and flexibility, part of the essential ingredients to create a comparison in line with the objectives of our customers ».