Milano superstar –

Exclusively for MFF, an image from the backstage of Dolce & Gabbana spring-summer 2022

Enthusiasm. Power. Creativity. Great restart. These are the expressions most used by the buyers interviewed by MFF to describe the success of Milan women’s fashion, almost entirely back in attendance. A fashion week applauded by buyers not only for the womenswear collections for ss 2022, in the name of a glamorous, even sexy, femininity that goes well with the requests of a clientele eager to resume living in freedom, socializing and attending parties. But also for the optimistic atmosphere transmitted by the city, thanks to the rich live calendar organized by Cnmi-National Chamber of Italian Fashion.

With the secret show Fendace, the result of the creative swap between the fashion houses Fendi e Versace which closed the event with a flourish. Prada, Versace, Dolce&Gabbana e Jil Sander they were the best shows of the buyers. Consent also for Etro, Missoni, Marni, Blumarine ed Emporio Armani. Promoted Roberto Cavalli by Fausto Puglisi. Among the presentations stand out Moncler MondoGenius, The Attic, Brunello Cucinelli e Santoni. As well as among the younger ones Marco Rambaldi, Of the Core, Quira e Cormio.


«I found Milan fantastic, full of enthusiasm. We will increase the budgets, ”he said Michael Kliger, ceo of Mytheresa. “Great energy, creativity and incredible fashion: it’s nice to be here again,” he added Roopal Patel, fashion director di Saks fifth avenue. “There was a feeling of being back in 2019 both for the live shows and for the general context. Too bad for some important absence and for those who still presented digitally », he explained Riccardo Tortato, head of buying department di Tsum – Mercury group. «Top show Versace and Dolce & Gabbana, the design by Jil Sander is very interesting. Among the presentations Brunello Cucinelli, The Attico and Santoni, as well as Berluti e Kiton who have also opened two boutiques in the Quadrilatero. Must have the Versace bandana, the jeans with stones by Dolce & Gabbana and the Prada miniskirt with the tail “, added Tortato, underlining the great commitment of Cnmi to support the fashion system, including dinner at Royal Palace per lanciare i Cnmi sustainable fashion awards.

“A positive week with a good pace and enthusiasm that hasn’t been seen for a long time,” he said Federica Montelli, head of fashion di Rinascente: «Belle Prada, Versace, Dolce & Gabbana, Jil Sander, Etro, Missoni and Sunnei. The Fendi / Versace collaboration was brilliant. Right Roberto Cavalli by Fausto Puglisi, the Marni show is impressive. Among the youngest: Marco Rambaldi, Phemmas, Alessandro Vigilante, Calves and Cormio », added Montelli.


«A powerful energy driven by fashion and dynamism of the city. With a perfect cocktail of locations, sets and collections. Top shows Prada, Versace and Jil Sander. The collaboration between Kim Jones e Donatella Versace for Fendace it was the perfect end of the week, leaving everyone to want the new double logo Baguette », he explained Maud Pupato, divisional merchandise manager womenswear luxury e designers di Spring. «Bright green, intense yellow and fluo pink will be the must-haves from jackets to shoes, but also for underwear visible under transparent garments. Small party bags. Sunglasses will replace the bands, ”added Pupato. «Colorful, lively, sexy and full of glamor: a true celebration of the return to physical fashion week. A fantastic experience the Versace show. Extraordinary Prada with its interpretation of seduction. Among the young people it struck me Haus of Honey, as well as Del Core. The relaunch of Blumarine is also excellent “, he explained, Tiffany Hsu, fashion buying director di Mytheresa.

“Milan has finally come back to life. A lot of femininity, cheerful and festive atmospheres, a race to a new optimism that emerges overwhelmingly from colors, patterns, volumes and inspirations “, they said. Alessandro Locati e Debora Bernardi from Plas consulting, which manages the buying of 40 multi-brand brands in Italy and Europe. «Best show Dolce & Gabbana, Versace and Prada. The 40 years of Emporio Armani, Roberto Cavalli by Fausto Puglisi, Missoni, Blumarine, Sportmax ed MM6 Maison Margiela. Among the young people, Marco Rambaldi, Del Core, Ac 9 and Quira, ”they added. «Milan passed with flying colors: lots of creativity, beauty, femininity and color. Stunning Prada, with the miniskirt with the tail, the oversized biker, the pointed shoe and the minibag that will be a must. Gorgeous Versace. Chic Jil Sander. Excellent Marni », he explained Gabriele Pancheri, head of buying di G&B, shop.


“The recovery of Milan, which made us dream again,” he said Tiberio Pellegrinelli, buying consultant for multibrand, which reported Dolce & Gabbana, Versace, Emporio Armani, Etro, Moncler MondoGenius, Santoni and among the young Mvp Wardrobe, in addition to Fendi / Versace. «A best look will be a crop top under an oversized blazer, with a miniskirt, a micro bag and high heels or chunky slippers» continued Pellegrinelli. «Milan is the real protagonist. Lots of Inclusiveness, transparencies, sexiness, bold and colorful prints and eye-catching accessories », they commented Amos e Angela Adani from The Adani boutique. Now the ball goes to Paris, where buyers hope to find just as much optimism. (All rights reserved)

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