for smartphones that has been put online a few days ago and which will allow buyers and professionals to follow the
interactively. It is a new, dynamic, complete and extremely advanced digital tool!
All the fashion shows, presentations, multi-brand showrooms, mono-brand showrooms and even individual brands were listed, along with the most important events. In this way, the most important appointments of Milan Fashion Week can be saved by buyers directly on the agenda of their Smartphone.
But the app WAOOO it is something much more. This app is a real marketplace, because it can allow all Italian shops, which have their own E-commerce, to have visibility and to be able to sell B2C with their own interactive showcase.
To make this tool even more complete, the “coolest” restaurants in Milan have been listed. These “must to visit” places have been chosen with care and attention and immediately became meeting places for the fashion community.
To make the WAOOO app even more contemporary, it will be equipped with a section dedicated to eco-sustainability. This section will indicate the brands already present in the CSM showrooms that are certified as eco-sustainable. This is to help buyers who are more attentive and sensitive to this new trend in their selection of brands.
The official presentation of the WAOOO APP will take place during the next MILAN FASHION WEEK with an event of “GALA DINNER” which will take place “by invitation only“in the prestigious headquarters of Cusani Palace on the evening of Thursday 23 September 2021 in the Brera area of Milan.
Gigliola Maule – President of CSM
«In recent seasons, where the pandemic has hit the entire fashion system hard, in practice the insiders have been orphaned of paper guides that helped us in coordinating our agendas. And this is why CSM immediately went out of its way to identify a digital, contemporary and dynamic tool. In practice, it is like always having the entire fashion week at hand in your pockets. Almost all the CSM showrooms have already joined this new initiative, and we are sure that the new WAOOO APP will become a useful and indispensable tool for all professionals ».
Mauro Galligari – CSM Communications Director
«In this historical period, where the use of paper supports is now increasingly in disuse, there was a lack of a digital, dynamic, complete and above all pocket-sized tool. I am sure that this App will become an ever richer and more complete tool, because it is fast, intuitive and very practical ».
Daniele Ghiselli – CEO of CSM
“A real editorial team has been created that works 24 hours a day on the WAOOO app, this is because a similar tool must always be kept up to date and for this we have to thank Federica Meneghetti, who, thanks to her long experience, is at the head of this new project”.