Berlusconi’s Italy (and his businesses) – Chronicle

Berlusconi’s Italy (and his businesses) – Chronicle
Berlusconi’s Italy (and his businesses) – Chronicle

by Massimiliano Mingoia Building contractor who builds new districts in Milan (Milan 2 and 3). Founder of commercial TV channels that undermine the Rai monopoly (Canale 5 and then Italia 1 and Rete 4). President of AC Milan, champion of Italy, Europe and the world. The story of Silvio Berlusconi from 1956 to 1993, before the famous “descent into the field” in politics and the foundation of Forza Italia, is one of the keys to better understand the economic, social and cultural development of Italy, especially from the 1980s in then. This is the opinion of the CEO of the MilanoCard Group Edoardo Filippo Scarpellini and the journalist and intellectual Giuseppe Frangi, the two creators of the Piano B. Il Cavaliere del Lavoro exhibition which will open on September 17th and will remain …

by Massimiliano Mingoia

Building contractor who builds new districts in Milan (Milan 2 and 3). Founder of commercial TV channels that undermine the Rai monopoly (Canale 5 and then Italia 1 and Rete 4). President of AC Milan, champion of Italy, Europe and the world. The story of Silvio Berlusconi from 1956 to 1993, before the famous “descent into the field” in politics and the foundation of Forza Italia, is one of the keys to better understand the economic, social and cultural development of Italy, especially from the 1980s in then. This is the opinion of the CEO of the MilanoCard Group Edoardo Filippo Scarpellini and the journalist and intellectual Giuseppe Frangi, the two creators of the exhibition Piano B. Il Cavaliere del Lavoro which will open on 17 September and will remain until 31 December in the immersive room of the Enterprise Corso Sempione 91 hotel (12 euros for the full ticket, 10 euros for the reduced ticket).

An exhibition on the entrepreneur Berlusconi, on a growing career in which Scarpellini sees “a fil rouge that will lead the Cavaliere to take the field”. Yes, because after all Berlusconiism was born before His Emittency decided to become a political leader: it is an ideology that takes its cue from the liberal revolution in England of Margaret Thatcher and from the optimism of the United States of Ronald Reagan (Roberto D’Agostino would have spoken of “Reaganian hedonism”), a vision of the world that is conveyed through the TV series and TV programs of the Biscione, from Dallas to Drive In to Striscia la Notizia, just to name a few. Frangi describes the exhibition – a one hour and 10 minute film with animations, original audio and an interview with Vittorio Sgarbi that will be broadcast in the four maxi-walls of the Enterprise’s parallelepiped-shaped room – as “the story of Berlusconi. seen from the eyes of those who believed in Berlusconi “.

A hagiography? The risk was there, and perhaps there is still a first viewing of the animated film, but the premises from which the curator started are not those of praising the protagonist “no ifs and buts”. Frangi, on the contrary, says: “I have never voted for Berlusconi, I am part of the Italy that looked at the Cavaliere with repulsion. I grew up reading Pasolini and it is difficult for me not to think that many of his prophecies of a cultural Apocalypse do not foreshadow the very Berlusconi’s Italy. Yet that Italy must be listened to and understood “.

The Italy of Lombard entrepreneurs in the yuppies style, the Italy of consumerism, the Italy of teleshopping. A country where change has been king. A profound turning point that has forever changed the habits of Italians. The country was faced for the first time with a television in which there was not only Mamma Rai, in which the first personal computers entered the houses, in which the very first maxi-cell phones began to be used only for wealthy managers (remember the scene with Gordon Gekko on the ocean shore in Oliver Stone’s 1987 film Wall Street?). “A change with positive or negative effects, depending on the point of view”, Scarpellini is not unbalanced, but he looks carefully at Berlusconi “a man of doing” before being a politician and asks himself: “In Italian society he had a greater impact the businessman Berlusconi or the political Berlusconi? “.

The question is more than legitimate. Not surprisingly, the exhibition stops in 1993 to better reflect on the Cavaliere’s enterprises before choosing to enter the political arena in first person. What followed, after all, is a completely different story. Or not? Or is it Plan B, in whatever way you want to understand it? The final answer is up to the person concerned, to Berlusconi, who did not collaborate in any way in the creation of the video-exhibition. A preview of the same, however, has already been sent to him by the authors. Still no reaction from the Knight.

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