This evening, Berluti will inaugurate a new store in the heart of Milan, in via Montenapoleone 27. The store will enter the luxury quadrilateral of the Milanese capital and will do so with the debut of a collaboration, created together with the Spanish artist Jorge Penadés. Before Berluti, a brand owned by Lvmh, the location was occupied by another brand of Bernard Arnault, Emilio Pucci, now entrusted to the artistic direction of Camille Miceli (to see MFF of 09/02/2021).
In recent months, Berluti had shown that it wanted to change its commercial strategy, moving its core business towards accessories, in particular shoes. A choice also confirmed by the layout of the new Milanese store, divided into two floors. The first is, as always, footwear, the brand’s DNA. Upstairs, on the other hand, are the items from the prêt-à-porter collections.
Last April, the Belgian artistic director Kris Van Assche he had left his post which he had held since 2018 at Berluti (see MFF of 21/04/2021). (All rights reserved)