The monopoly of design on the windows of via Durini it always gives the feeling of entering a place dedicated to the sector. And the sensation will be even more amplified from 4 to 10 September during the Fuorisalone 2021 when the excellence of the sector gathered in the Association Milan Durini Design they will offer to professionals and the public of passionate presentations of new products in suggestive and unprecedented settings, fully confirming a positive vitality and an important economic commitment for the recovery of the country.
Within the showrooms of the associated brands and through the digital platforms moments of cultural confrontation will come alive, product presentations and reference case histories, with the presence of architects, designer international companies and sector operators.
“Durini Design District in the heart of Milan currently consists of 26 associates present with exclusive flagship stores, thanks also to the opening of new spaces and other brands that have chosen to be part of this reality – declares the President Massimo Salamone – the Association is growing, we are happy to have welcomed brands of excellence in the lighting, outdoor and coatings sectors this month. “
The Molteni group presents the news Molteni&C e Chest for the kitchen, but great attention goes to the UniFor space which offers a special exhibition dedicated to Aldo Rossi with some re-editions of his works for the company.
In the showroom of B&B Italia instead, a new multi-brand idea has its place: D studio (opening photo) is the formula for a sales space where the offer of Flos, Louis Poulsen, Azucena, Maxalto and, indeed, B&B Italia are placed.
In the showroom of Cassina the Karakter sofa designed by Micheal Anastassiades for the Danish brand of the same name, recently acquired by the Poltrona Frau group and defined as a sort of ‘Cassina of Northern Europe’.
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