Audi City Lab: a laboratory of ideas at Milan Design Week

Audi City Lab: a laboratory of ideas at Milan Design Week
Audi City Lab: a laboratory of ideas at Milan Design Week

The German company opens Spiga 26 to the public in the heart of the Quadrilatero della Moda: to show the news and outline the scenarios of tomorrow

Between Design Week and Audi there is a story – interrupted for external causes in 2020 – and which resumes when the event that in recent years has made Milan famous in the world returns, bringing thousands of people in the spring. It starts with the first autumn edition, curated by Stefano Boeri, which opens on Saturday 4 September and closes on the 10th. Audi could not miss: in the six years it was present it involved the entire city and opened exclusive places to the public. After the initial editions of the Audi City Lab in via Montenapoleone, the Audi lights with the skilful direction of Ingo Maurer illuminated the Torre Velasca, offering the city an unprecedented landscape. The large internal courtyard in Corso Venezia 11, on the other hand, hosted the Audi City Lab in the 2017 and 2018 editions. Two years ago, on the other hand, at the Arco della Pace, here is the futurist (and imposing) installation by architect Hani Rashid, made even more engaging by the live performance open to the public by the maestro Ludovico Einaudi.

LIGHT

In this edition, Audi will open Spiga 26 to visitors. In the heart of the Quadrilatero della Moda, is the Hines project aimed at recovering the historic Palazzo Pertusati from the end of the 18th century to transform it into a unique space in the name of contamination between fashion, business, design , culture and food. The Audi City Lab will be hosted here, welcoming stories and characters to celebrate new perspectives and ideas about the future. Marcel Wanders studio, as part of the Interni Creative Connections exhibition-event – of which Audi is co-producer – transformed the ‘unfinished’ space of Spiga 26 to tell the new frontiers of Audi research through the installation Enlightening the Future which uses light as a form of visible energy but also as a source of communication and connection. The inspiration comes precisely from the various expressive and design forms with which Audi develops the theme of lighting and translates it into its cars. Through different lighting scenarios, the visitor is guided on an experiential path that begins with a sensory tunnel and continues with the space dedicated to the Audi A6 e-tron concept (its first in Italy) and Audi RS e-tron GT.

MONTENAPOLEONE

The presence of Enlightening the future is completed with a reference to the University of Milan within the aforementioned exhibition-event, which draws the public to the Audi City Lab. The presence of the house in the Spiga 26 location, after Design Week, will continue until 27 September, also on the occasion of the further Milanese appointments scheduled in the calendar and which will take place during MiArt / Art Week and Fashion Week. Inside the hub, visitors will be welcomed into the lounge designed by Poliform, an Italian company that creates systems and accessories capable of integrating with architecture, and by Moooi, a Dutch company specializing in lighting and furnishings. Finally, for the whole period, the electric Q4 e-tron and Q4 Sportback e-tron will be exhibited in via Montenapoleone, thanks to the partnership with Montenapoleone District which for years has linked the house to the Quadrilatero della Moda.

4 September – 08:28

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Audi City Lab laboratory ideas Milan Design Week

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