Summer sales in Rome and Lazio: when they start and shopping tips

Summer sales in Rome and Lazio: when they start and shopping tips
Summer sales in Rome and Lazio: when they start and shopping tips

There are now a few days left for the summer sales to start, which in Rome, as well as in Lazio, will start Saturday 3 July 2021 and will last 6 weeks. An opportunity above all to indulge in purchases that have been thinking about for some time, according to what emerged from the data of the Report Format Research for Confcommercio Rome. 61% of people interviewed stated that they will take advantage of discounts and promotions: most will go to physical stores, especially trusted ones (55.2%), while 45% will be dedicated to online shopping.


As explained by the director of Confcommercio Roma, Romolo Guasco, “two out of three consumers are interested in the summer sales, interest motivated not so much by the intention to purchase a branded product, which perhaps generally at full price one could not afford, but to buy any type of product, a sign that balances go towards a decreased spending power of consumers in the capital, which decreased following a year and a half of health and economic crisis.“According to the data, the motivations behind those who won’t make new purchases almost always have to do with economic difficulties: for example “I’m trying to save”, for 52.4%; or “I prefer not to make further expenses”, for 37.4%.

Roman consumers will spend an average of 178 euros for the 2021 summer sales: 30% of consumers over 200 euros, while about 40% a little more than both last year’s summer sales and January’s winter sales. 2021. Guasco, however, also focuses on the situation of the city, betweenwaste emergency and the Ztl plan: “Surely the shops in the historic center would have greater benefit if the administration responded positively to Confcommercio’s request to open the Ztl which, as currently regulated, makes it almost prohibitive to reach the city center, also given the chronic lack of exchange parking lots and public transport. local. Another sore point is that of waste, which with miasma now almost in every neighborhood certainly does not encourage Roma i to venture out on walks or go shopping”.


Sometimes exceptional offers and “unmissable opportunities” can actually hide scams. How can I be sure that I have actually made a safe purchase? The suggestions to better face the summer sales come from Codacons, the Association that protects consumers. The first rule is always keep the receipt, because even the items on sale can be changed. The shopkeeper is obliged to replace the defective item: in the event that it is out of stock, you are entitled to a refund of the money (and not to a voucher). IS it is necessary to verify that the goods on sale are really of end of the season and not a stock fund. In addition, to be sure that the prices have actually been discounted, it can be useful to take a tour of the stores before the sales start, both to write down the prices and to have a clearer idea about the purchases to be made, in order to avoid queues and do not risk returning home full of things. Another tip that comes from Codacons is to evaluate the quality of the article, checking the label that describes the composition of the garment, taking into account that natural fibers, for example, cost more than synthetics. Paying a high price, in fact, does not mean buying a quality product: it is always better to be wary of brands similar to other well-known ones.

Particular attention should be paid to discounts of more than 50%, which they often hide not exactly new goods, or old “inflated” prices to bring up a higher percentage discount. Using them in trusted stores can be a way to freely evaluate the convenience of the purchase; thel tag must be clear and legible, with the old price, the new one and the discounts applied. As for the testing of the garments, there is no obligation, it depends on the shopkeeper: the advice is to be wary of clothing that can only be looked at. In the points of sale that display the sticker of the credit card or debit card in the window, the merchant is obliged to accept these forms of payment also for balances, without any additional charges. Finally, in the event that the purchase is revealed to be a rip off, you must contact the traffic police or contact the Codacons.

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Mariangela Celiberti

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