Culture bonus born in 2002: how 18app works – DOWNLOAD THE PDF GUIDE

Culture bonus born in 2002: how 18app works – DOWNLOAD THE PDF GUIDE
Culture bonus born in 2002: how 18app works – DOWNLOAD THE PDF GUIDE

Culture bonus born in 2002: over 70 thousand registrations already completed at 5 pm on April 1st, with a pace that from the opening, at 12, has remained at 240 registrations per minute. The 18app is back with the possibility for 18 year olds – in this case those born in 2002 – to spend up to 500 euros on culture, is the answer is high, with a great traffic of news also on social networks, so much so that the site went into stress and there were several moments of impasse at least in the early hours, with the situation which then returned to normal in the afternoon. Introduced in 2016 by the then Renzi government, the initiative is in its fifth edition. During the first experiment for those born in 1998, almost 360,000 children joined the initiative out of 574,593 entitled.

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In order to access the bonus from today at 12 it will be possible to register on the site www.18app.italia.it until 31 August 2021: to do this, it will be necessary to be in possession of the Spid. The bonus will be valid until February 28, 2022.

Despite the initial difficulties and the flop of the results in the purchasing field (only 6.3% of the amount allocated was spent due to the complicated bureaucratic mechanism necessary to activate the contribution), the use has grown over the years, so much so that it has become a model also abroad (France above all). From the first edition to today, about 1.6 million young people who have spent over 730 million euros on culture have signed up for the smartphone application 18app, specially created to use credit. Of this figure, 83% was spent on the purchase of books, 14% on concerts and music, while the remaining 3% was spent on other various cultural expenses. However, the money can also be invested in music and theater courses, foreign languages, museums and newspaper subscriptions, even in digital format.

DOWNLOAD THE INSTRUCTIONS IN PDF

Fimi launches a campaign for the purchase of recorded music

The new viral Fimi campaign for the purchase of music recorded with the 500 euro Culture Bonus is underway, starting today with the edition dedicated to those born in 2002. The campaign engages eighteen-year-olds – and the ensemble of target parents – with a variation on Facebook, Instagram and TikTok through a video that invites you to purchase the music of your favorite artists, from vinyls to subscriptions to streaming platforms. The second phase involves the involvement of two young influencers who emerged thanks to the TikTok platform, to amplify the opportunities for discovering and using the voucher. Music is one of the most important cultural expenses in the 16-24 age group: in total the purchase of music recorded in the four editions has in fact doubled, from 13 million euros in the first edition (2017) to 22 million in 2020, and total spent on recorded music exceeded 76 million euros in four years, with hundreds of thousands of children enrolled in the program.

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