Oscar 2021, the year of invisible films unknown to the public: the uncomfortable results of the Variety poll | Cinema

Oscar 2021, the year of invisible films unknown to the public: the uncomfortable results of the Variety poll | Cinema
Oscar 2021, the year of invisible films unknown to the public: the uncomfortable results of the Variety poll | Cinema
The Oscar 2021 will be held on April 25th, an anomalous date that was clearly chosen to cope with the difficulties generated by the new Coronavirus pandemic that started in China. In addition to being destined to go down in history due to the particular historical context, the 2021 Oscars, at least according to the results of the less than encouraging survey commissioned by Variety to Guts + Data, could also mark an unenviable precedent: that of the edition in which the public has the highest rate “Of unawareness” about the eight feature films nominated for Best Picture.Yes, because despite the paradox of months in which, at more or less regular intervals, we found ourselves closed at home with the consequent boom of the already launched streaming platforms, the acclaimed films in the race for a golden statuette, deprived of the media hype and word of mouth. typical of cinematic viewing, they ended up a bit “Lost in the pile” of the SVOD and PVOD catalogs, a little… completely unnoticed in the eyes of the public and subscribers to this or that streaming platform.

The analysis company cited a few lines above, carried out a survey on a sample of about 1500, the awareness around the eight films nominated for Best Film at the 2021 Oscars. The choice was between “I’ve heard of it” e “I never heard of it”. As you can see below, what is the background to Nomadland, Mank, Sound of metal, The father, Threatening, Promising young woman, The Chicago Trial 7 e Judas and the Black Messiah it is a more desolate and bleak landscape than the one crossed by Mad Max in the saga of George Miller.

Paradoxically, to fare slightly better, they are films that have nothing to do with the Oscars like Tenet, Bill & Ted 3, New Mutants and the new hybrid live action from Tom & Jerry. The situation is gloomy not only for the films in competition which, inevitably, will not have that boost in terms of post-Oscar commercial popularity typical of the winning feature films of the most coveted statuettes, but also for the ABC that finds itself in its hands what it seems. already aspire to the first place of the least followed and discussed Oscar Nights of recent years.

We will keep you posted…

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