Gyms reopening, half of customers never returned: prohibited showers do not help

Gyms reopening, half of customers never returned: prohibited showers do not help
Gyms reopening, half of customers never returned: prohibited showers do not help

The reopening of the gyms was not enough to untie all the knots of fitness. The situation of the historic Leonidas gym – in via Apelle, Gorla area, open since 1989 – is an example of what is happening in the sector: “In these first ten days, half of the customers returned to train, 150 out of 300, some courses we had to suspend them “says the manager and athletic trainer Leonardo Savoia, 58 years old. The decrease in customers corresponds to the decrease in …

The reopening of the gyms was not enough to untie all the knots of fitness. The situation of the historic Leonidas gym – in via Apelle, Gorla area, open since 1989 – is an example of what is happening in the sector: “In these first ten days, half of the customers have returned to train, 150 out of 300, some courses we had to suspend them “says the manager and athletic trainer Leonardo Savoia, 58 years old.

The decrease in customers corresponds to the decrease in cash flows. The reduction in attendance is not a novelty close to the summer but this year it adds up to a long period of “zero turnover” following the stop to sports activities from October 26: “The decision to allow the reopening only on May 24 was deleterious. If only May 1 had been brought forward, people would have signed up to at least one quarterly to train until the end of July. Now no one does it because the season ticket would expire in August, when everyone is at the beach “. It is even worse for annual subscriptions: “The wait prevails because it is feared that next autumn the same script of closures of last year will be repeated”.

The ban on showers also invalidated the restart, which discouraged the return of customers during lunch breaks. Meanwhile, on the web, the low cost “customer catcher” subscription offers have been unleashed: “You must not be enticed by the prices but by the quality of the structure and by the attention of the coaches. card in hand hardly resists after a month “warns the owner of Leonidas.

In his gym, the word of crossfit – training that combines free body and the use of a series of tools that is depopulating almost everywhere – has not caught on: “The secret of a good workout is variability. In the physical field the “monotheism” does not work. Crossfit is just the new name of the training that was done in the seventies when the machines and treadmills did not exist and you had to manage in some way. For managers it is a sure source of savings: they are enough 20 thousand euros to set up a space for functional training while to equip oneself with professional machines you need at least 200 thousand euros. As far as I’m concerned, I think it’s a trend destined to be downsized. As happened with spinning: fifteen years ago it seemed that it had to “Split” the world. Now the youngest do not even know what it is … “.

A.L.

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