Next May 15th is the deadline imposed by Facebook on Whatsapp users who will have to decide whether to accept the new conditions of use or stop using the app.
Facebook has decided on a partial change to the conditions of use of Whatsapp taking into account the very high number of companies who now using this messaging app to communicate with their own clients. The update concerns the use of data user.
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Whatsapp: what changes on May 15th
At first it was supposed to be February 8, but when a notice which asked users to accept a change in the use of personal data, many had clicked on refuses and started switching apps. Facebook then, who owns Whatsapp, has decided to move the latest date forward until May 15 for users to accept that their data will be used by companies contacted via Whatsapp also for advertising on Facebook.
The change in the use of users’ personal data will thus allow companies that use the app to be contacted by customers in the event of a complaint or information to profile customers and “Find them” to that on Facebook. The move is decidedly logical and aims to integrate Facebook and Whatsapp more and more for companies.
Over the long haul, what you want to do is turn the app from a simple messaging app into a real one ecommerce platform, also given the very high number of users in the world that it already has. Tomorrow not too far away, therefore, we will not only exchange photos and videos but we will be able to shop directly in ours shops favorites or make a order or ask for advice.
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To the detriment, it is clear and this is what will happen on May 15 for those who decide to adhere to the new conditions of use, of a little privacy given that the companies we decide to chat with on the app will then be able to send messages and advertisements also on Facebook. For those wishing to refuse the new conditions, the only alternative is change app for messages or, alternatively, accept but immediately decide to never use the Whatsapp channel of a company to communicate with it.
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