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The ‘Kamala effect’ pushes Converse to the US

February 23, 2021

IG @voguemagazine

Sales of Converse in the United States. According to research by Npd Group, in the last week of January they even increased by 50% and now Converse is the 13th best-selling sports footwear brand in the country. It is the so-called ‘Kamala effect’. On the long road to the US Vice Presidency, Kamala Harris in fact, she preferred to wear comfortable shoes: on many occasions, from when she took the stage during the presidential campaign, to when she was elected vice president of the United States, she wore Converse. And even while shooting for the controversial cover of Vogue America, in which she was criticized for her too casual style.

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The sneaker brand, founded in 1908 in Massachussets by Marquis Mills Converse, was acquired for $ 305 million in 2003 by Nike.

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