A round of beer for everyone – Cash gifts, sports tickets, paid holidays: all avenues are being tried to convince Americans to get vaccinated. And the last in chronological order (and perhaps the most convincing) is that of free beer. “A round of beer for all adults”. This is the slogan developed by Anheuser-Busch, one of the alcohol producing companies and owner of several beer brands. They are the ones who, in concert with the White House, developed the promotion.
Free beer is the latest incentive backed by the White House to get Americans to get vaccinated for COVID-19. President Joe Biden announced Wednesday an “action month” to get more shots in the guns before the July 4th vacation. This could lead, he said, to “a summer of freedom, a summer of joy … an all-American summer.” Biden updated the nation on its plans to have at least 70 percent of adults vaccinated by Independence Day at least partially. The latest vaccine sweetener, provided by Anheuser-Busch, relies on other incentives like cash giveaways, sports tickets, and paid vacation, to keep up with Americans getting vaccinated.
Biden has announced a “month of action” to urge more Americans to get vaccinated before the July 4th holiday, the US Independence Day which could also become the day of liberation from Covid. “The more people are vaccinated, the more successful we will be in fighting this virus,” Biden said from the White House. The Biden administration views June as “a critical month on our path to normalcy,” said Courtney Rowe, director of strategic communications and the White House anti-Covid team.
Biden will continue to use public-private partnerships. The president said he was “doing everything” to increase the vaccination rate. Among these efforts is a promotional giveaway announced by Anheuser-Busch, saying it will “buy Americans a round of beer” once Biden’s 70% target is reached. “Take a shot and have a beer,” Biden said, advertising the promotion even though he abstains from drinking alcohol himself. Who knows if this will be able to convince the skeptics of the virus.