Ford offers enthusiasts across Europe an exclusive opportunity, the chance to experience an adventurous interpretation of human-centered design and to contribute to the creation of a new Ford Performance model.
The House announces the upcoming development of a new special edition of Puma ST, created in collaboration with fans through an innovative series of online surveys. This is the first time that Ford has allowed customers to vote on the design of a vehicle that will actually go into production, Twitter and Instagram users will have the opportunity (from today June 1st to June 10th) to choose different design features for the run. limited edition of the first Ford Performance SUV ever offered in Europe.
Winning choices will translate into reality in the final specification for the Puma ST Special Edition, which will be built at Ford’s Craiova, Romania manufacturing plant and will be available for purchase by the end of 2021. Fans will be able to vote in polls posted by Ford on Twitter and Instagram, deciding on the color combinations of the elements, including model paint, decals, brake calipers and internal stitching, will also be able to choose the external badge. But the absolute gem is that the name of the special edition will be decided by the fans.
Participants will be able to choose between unique alternatives provided by the House for each element, the final specs and name of the Ford Puma ST Special Edition will be revealed on June 18, 2021. Amko Leenarts, Ford Director and Design of Europe, said: “We know our Ford Performance fans want their vehicles to be beautiful as well as performance, and there’s no better way to find out what they love most than to put them in the driver’s seat and let them make key decisions about the appearance of the Puma ST Special Edition. We can’t wait to see how it ends, it will be a great thrill to see the real car on the road then ”.
Ford, a unique initiative offered to all fans: the creation of the new Puma ST Special Edition
Puma ST launched last year, it introduced the acclaimed Ford Performance driving dynamics in the innovative Ford Puma compact SUV. It is powered by an a 200 hp EcoBoost petrol from 1.5 liters and boasts a 0-100 km / h acceleration shot in 6.7 seconds. At the moment, nearly 250,000 fans have voted on Twitter to choose elements including seat position, cockpit style and drivetrain.