The 10 best-selling wines in Italy in 2021 according to Coldiretti

The 10 best-selling wines in Italy in 2021 according to Coldiretti
The 10 best-selling wines in Italy in 2021 according to Coldiretti

Coldiretti, after analyzing the Infoscan Census data, which concern the first 9 months of 2021, has drawn up a ranking of 10 best-selling wines in Italy this year, or rather the wines that have marked the greatest increase in consumption in percentage terms compared to the same period of the previous year. The analysis of Coldiretti, which we examine in our article, is the same that the well-known Italian association disseminated during the Vinitaly Special Edition held in Verona.

The ranking of the best-selling wines in Italy in 2021

Here is the list of wines that have sold the most in 2021 in Italy according to the latest analysis carried out by Coldiretti and based on Infoscan Census data:

# 1 Lugana – Veneto / Lombardy – + 49%
# 2 Brunello di Montalcino – Tuscany – + 47%
# 3 Barolo – Piedmont – + 43%
# 4 Sagrantino di Montefalco – Umbria – + 42%
# 5 Valpolicella – Veneto – + 31%
# 6 Nebbiolo – Piedmont – + 31%
# 7 Valpolicella Ripasso – Piedmont – + 31%
# 8 Ribolla – Friuli Venezia Giulia – + 30%
# 9 Passerina – Marche – + 20%
# 10 Grillo – Sicily – + 20%.

The wine that has increased sales the most is Lugana from Veneto and Lombardy, which in 2021 saw its consumption grow by 49%. On the podium also Brunello di Montalcino and Barolo, both above 40%, respectively +47 and +43 percent. Sagrantino di Montefalco, a wine originating from Umbria, also did well, whose consumption increased by 42%.

The Veneto wine Valpolicella among the top ten

From fifth to seventh place we have three different wines but with the same percentage of growth: the Veneto wine Valpolicella and the two Piedmontese wines Nebbiolo and Valpolicella Ripasso, all three united by an increase in consumption equal to 31%.

The last three places in Coldiretti’s top 10 are Ribolla, Passerina and Grillo, produced in Friuli Venezia Giulia, Marche and Sicily. Ribolla ranks in eighth place, roughly sharing the growth percentage of the three wines that precede it (Valpolicella, Nebbiolo and Valpolicella Ripasso), while both Passerina and Grillo recorded an increase in consumption of 20% compared to the previous year.

See also: The best wines of Italy according to the Slow Wine 2022 ranking


bestselling wines Italy Coldiretti

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