Politically correct overwhelms British Airways. The company has in fact recommended to pilots and crew of stop saying the famous phrase “ladies and gentlemen”. On the contrary, only names with neutral terms will be used on board. The reason? “To ensure that all of our customers feel welcome when traveling with us in order to celebrate diversity and inclusion,” the company said.
A choice that came after the decision of Lufthansa, EasyJet and Air Canada in 2019. Already in 2018, Quantas launched its “Spirit of Inclusion” initiative in which staff were encouraged to refrain from using gender-specific terms. “Diversity for us is not an empty phrase, from now on we want to express our attention to language”, he admitted Anja Stenger, the spokesperson for the German company.
British Aiways continues its battle for inclusion, as stated by one employee: “We celebrate diversity and inclusion and we are committed to ensuring that all our customers feel welcome when they travel with us. “From now on there will be a new greeting. Yet another exaggeration in the name of too inflated politically correct. And who knows how the companies will respond Italian.