Exor, the holding company of the Agnelli family that controls Ferrari, has announced the collaboration with Jonathan Ive (former head of Apple design) and Marc Newson, founders of the LoveFrom company. A broad collaboration that also includes future models of the Cavallino
Twist at Ferrari: Exor, the holding company of the Agnelli family, and the Cavallino team up with Sir Jonathan Ive and Marc Newson of the creative collective LoveFrom. Ive was Apple’s head of design and designed some of Apple’s most iconic products such as the iPhone, iPod, iPad, iMac, MacBook Air, Apple Watch, and AirPods. Ive left Apple in June 2019, after nearly thirty years, to found the independent agency LoveFrom. The agreement with Exor suggests that future Ferrari models will benefit from his contribution, not only for the design but for the entire technological platform. The company controlled by the Agnellis has spread the news specifying that it is a long-term, multi-year collaboration: “The first realization of this new partnership will combine the legendary performance and excellence of Ferrari with the inimitable experience and creativity of LoveFrom. , which has created extraordinary products capable of changing the world. In addition to collaborating with Ferrari, – reads the press release – LoveFrom will explore a series of creative projects with Exor in the luxury business “. Although Ive is now an independent designer, the partnership with Ferrari could mean an indirect involvement in the long-discussed Apple Car project within the Cupertino company.
PROFILE OF A SUCCESSFUL DESIGNER
Jonathan Paul Ive (also known as Jony Ive) was born in London on February 27, 1967, and had already shown a strong interest in cars during his high school years. Passion that led him to hypothesize to study automobile design at the Royal College of Art in London, but he preferred to study industrial design at Northumbria University. After working for a London startup, for which he designed from microwaves to toothbrushes, he found himself consulting with Apple (a client of the startup for which Ive worked) for the design of the first PowerBooks. In 1992 he was hired as an employee in Cupertino and within five years became Senior Vice President of Industrial Design, a role in which he oversaw successful projects such as the iMac, iPod, MacBook and iPhone. A curiosity: Ive was the only one of the design team to have an office right in the Apple headquarters, a soundproof room with darkened windows and screened in such a way as to be spy-proof. Inside, in fact, Ive kept all the new Apple projects, the concepts for the future and the prototypes of the devices; only key people on his team were allowed access. An entry ban also valid for the London designer’s children. In the Steve Jobs biography written by Walter Isaacson, the Apple founder says, “I’ve been the one with the most executive power in all of Apple, after me.”
ELKANN: “OPPORTUNITY TO DO GREAT THINGS TOGETHER”
“Ferrari represents a first, exciting opportunity to do great things by building our future together. I am also very happy that Jony joins our Partners Council, his ideas will be of extraordinary value to us ”commented John Elkann, president, CEO of Exor and president of Ferrari. Jonathan Ive and Marc Newson echo him: “We have been friends with John for many years, we admire his vision and his judgment. We are thrilled to embark on such an important and long-term collaboration with Ferrari as well as, more generally, with Exor. As Ferrari owners and collectors, we couldn’t be happier to partner with this amazing company and in particular with the experienced design team led by Flavio Manzoni. We see unique and exciting opportunities in collaborating together that we believe will produce remarkable and valuable results ”. Words that suggest a very broad collaboration, in which Ferrari is not the only focus but certainly the most stimulating and the one with the highest potential.
September 27 – 18:32
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